Jones Soda Co. Announces Photo Contest

SEATTLE — Jones Soda Co. (JSDA), a leading premium beverage company known for its customer-designed packaging, and the FIAT Brand today announced their “Jonesin’ for a Fiat 500e” summer photo contest. The contest is part of a larger integrated marketing campaign for Jones Soda and the FIAT Brand to celebrate the companies’ new products, Natural Jones Soda and the automobile company’s all-new, all-electric Fiat 500e, which are both launching exclusively in California this summer.

Professional Surfer Brianna Cope

Between June 1 through October 31, contestants who submit photos of any Fiat 500 model will have a chance to win either a weekly prize or the Grand Prize. Weekly winners will be awarded a Prize Pack of Jones Soda and FIAT Brand merchandise. At the conclusion of the contest, a Grand Prize winner will receive a brand new 2013 Fiat 500 (a 500e if a California resident), surf lessons with Jones-sponsored professional surfer Brianna Cope, and have the winning photo featured on a run of Natural Jones Soda in 2014. Contestants in the U.S. and Canada can enter to win by submitting their qualifying photos using the hashtag #Jonesinforafiat500e through Jones Soda Co.’s official Website, Instagram, Twitterand Facebook pages. Submissions will be judged based on the quality and creativity of the photos.

“We recognized that our brand DNA is similar to that of the Fiat Brand: unique, independent, fun and colorful. Both companies are launching healthier versions of our iconic, regular products in the California market, which are Natural Jones Soda and Fiat’s all-electric vehicle, the Fiat 500e,” said Jennifer Cue, CEO, Jones Soda. “This is a fun way for us to connect with our fan base and do what Jones Soda does best, connect with our consumers through photography.”

“The sense of excitement that surrounds the launch of the all-new Fiat 500e in California this summer creates a perfect opportunity for us to partner with like-minded brands such as Jones Soda,” said Jason Stoicevich, Head of FIAT Brand North America. “Through fun social media activities, we will capture customer’s attention and one lucky winner will be able to bring home the zero emission Fiat 500e.”

Beyond the “Jonesin’ for a Fiat 500e” photo contest this summer, the companies are partnering on event and sampling programs, including a presence at the U.S. Open of Surfing in Huntington Beach, California, in July, where Brianna Cope will be competing and showcasing the new Fiat 500e. In addition, Jones Soda and Fiat USA will have a Fiat dealership sampling program in California and will be collaborating on a range of social media initiatives.

The contest is limited to individuals who are legal residents of the fifty (50) United States, the District of Columbia, and residents of Canada (excluding Quebec). Further details on the contest (including the official rules) and other events taking place throughout California in 2013 can be found at www.Jonessoda.com orfiatusa.com.

About Natural Jones Soda

Natural Jones Soda is sweetened with a proprietary blend of natural sweeteners including pure cane sugar, organic agave syrup and stevia, and each 12-ounce bottle contains 30 calories, five grams of fiber and five grams of sugar.

About the Fiat 500e

This summer, the FIAT Brand is launching its all-new, all-electric vehicle into the California market. With its iconic Italian style, world-class dynamics and environmentally responsible zero-emissions design, the all-new 2013 Fiat 500e builds on the Cinquecento legacy, while offering customers a no-compromise electric vehicle (EV) that embodies the FIAT Brand’s simple, purposeful and fun-to-drive values. The Fiat 500e electrifies the Cinquecento lineup with even more innovation and style, an EPA tested 87 miles of best-in-class driving range and an industry-best 108 per gallon equivalent (MPGe) highway rating of pure battery-electric power. The all-new Fiat 500e is available in the second-quarter of 2013 and is priced at $32,600, which includes an $800 destination charge. However, eligible California residents may be able to purchase the Fiat 500e for as low as $20,600, after federal credits, state incentives and FIAT rebates are included.

About Jones Soda Co.

Headquartered in Seattle, Washington, Jones Soda Co.® (OTCQB: JSDA) markets and distributes premium beverages under the Jones Soda, Jones Pure Cane Soda, Jones Zilch and now Natural Jones Soda® brands and sells through its distribution network in markets primarily across North America. A leader in the premium soda category, Jones is known for its variety of flavors and innovative labeling technique that incorporates always-changing photos sent in from its consumers. Jones Soda is sold through traditional beverage retailers.

About the FIAT Brand

The FIAT Brand stands for discovery through passionate self-expression. It encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. That philosophy is embodied by the North American introduction of the iconic Fiat 500 or Cinquecento – a small car that lives big. Italian at heart and rooted in a rich heritage, the 500 is synonymous with modern, simple design blending form, function and a pride of ownership that is genuine.

Reminiscent of the original Cinquecento, the Fiat 500 and Fiat 500c (Cabrio) build on the vehicle’s global popularity. Since its initial launch in 2007, more than 1,000,000 Fiat 500 vehicles have been sold in more than 100 countries around the world. The model’s unquestionable popularity is the result of the Fiat 500’s great ability to deliver unmatched personalization options with advanced solutions in terms of quality, engine and passenger comfort. In addition to success on the sales front, the Fiat 500 has earned more than 80 international awards, including being named the 2008 European Car of the Year, 2009 World Car Design of the Year and Best New Engine of 2010 (Fiat MultiAir® Turbo). In the U.S., the 2012 Fiat 500 was named “Best Buy” in the subcompact category by Consumers Digest and was deemed a “Top Safety Pick” by the influential Insurance Institute for Highway Safety (IIHS).

The FIAT Brand portfolio in North America continues to expand with the arrival of the high-performance Fiat 500 Abarth, Fiat 500 Abarth Cabrio and the Fiat 500 Turbo. In 2013, the FIAT brand will launch the Fiat 500e, a full-electric version of the Fiat 500, and the Fiat 500L, a new 4-door five-passenger model that will expand FIAT’s Brand style and efficiency into the growing B-segment.