SEATTLE — Jones Soda Co. (OTCQB:JSDA), a leading premium beverage company known for its customer-designed packaging, today announced the Grand Prize Winner of its “Jonesin’ for a Fiat 500e” summer photo contest as Jamie Moore from San Francisco, California. Mr. Moore won a brand new all-electric Fiat 500e, surf lessons with Jones-sponsored professional surfer Brianna Cope and will also have his winning photo featured on bottles of Natural Jones Soda in 2014.
The contest was part of a larger integrated marketing campaign for Jones Soda and the FIAT brand to celebrate the companies’ new products, Natural Jones Soda and the all-electric Fiat 500e, which both launched exclusively in California this summer (2013).
The 21-week photo contest required contestants to submit photos of the Fiat 500 model with the goal to raise awareness of each of FIAT’s and Jones’ new product lines. During the course of the contest, over 10,000 entries were submitted from throughout the United States and Canada. The winner was chosen by a panel of judges at Jones Soda and the FIAT brand.
“Not only were we overwhelmed at the number of entries and buzz the photo contest generated,” stated Jones Soda CEO Jennifer Cue, “but also with the way the two brands connected with our fan bases. Whether we were working together to do corporate test drives throughout California, appearing at the Vans US Open of Surf or being able to provide new Fiat 500e owners a Limited Edition case of FIAT-branded Natural Jones Soda, we could not have been more thrilled at the response that we’ve received from this collaboration.”
“The response to our “Jonesin’ for a Fiat 500e” exceeded our expectations,” said Jason Stoicevich, Head of FIAT Brand North America. “Partnering with Natural Jones Soda allowed us to connect with our fans through a unique social platform and through events such as the Vans US Open of Surfing. The success of the Fiat 500e continues to promote FIAT’s growth in California, which is our number one market in North America.”
In addition to the Grand Prize Winner, winners were chosen weekly to receive Prize Packs featuring Jones Soda and FIAT brand gear and products.
Jones Soda and the FIAT brand partnered with event activations throughout California, a dealer campaign during which FIAT studios featured Natural Jones Sodas and purchasers of Fiat 500e received FIAT-branded Natural Jones Soda.
About Natural Jones Soda
Natural Jones Soda is sweetened with a proprietary blend of natural sweeteners including pure cane sugar, organic agave syrup and stevia, and each 12-ounce bottle contains 30 calories and five grams of sugar.
About Jones Soda Co.
Headquartered in Seattle, Washington, Jones Soda Co.® (OTCQB: JSDA) markets and distributes premium beverages under the Jones®Soda, Jones Zilch®, Natural Jones™ Soda and WhoopAss™ Energy Drink brands. A leader in the premium soda category, Jones Soda is known for its variety of flavors, high quality ingredients (including pure cane sugar), and innovative labeling technique that incorporates always-changing photos sent in from its consumers. Jones Soda is sold through traditional beverage retailers in markets primarily across North America. For more information, visit www.jonessoda.com or www.myjones.com.
About the Fiat 500e
This summer the FIAT brand launched its all-new, all-electric vehicle into the California market. With its iconic Italian style, world-class dynamics and environmentally responsible zero-emissions design, the all-new 2013 Fiat 500e builds on the Cinquecento legacy, while offering customers a no-compromise electric vehicle (EV) that embodies the FIAT brand’s simple, purposeful and fun-to-drive values. The Fiat 500e electrifies the Cinquecento lineup with even more innovation and style, an EPA tested 87 miles driving range and 108 per gallon equivalent (MPGe) highway rating of pure battery-electric power.
About FIAT Brand
The FIAT brand stands for discovery through passionate self-expression. It encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. That philosophy is embodied by the North American introduction of the iconic Fiat 500 or Cinquecento — a small car that lives big. Italian at heart and rooted in a rich heritage, the Fiat 500 is synonymous with modern, simple design blending form, function and a pride of ownership that is genuine.
Reminiscent of the original Cinquecento, the Fiat 500 and Fiat 500c (Cabrio) build on the vehicle’s global popularity. Since its initial launch in 2007, more than 1,000,000 Fiat 500 vehicles have been sold in more than 100 countries around the world. In addition to success on the sales front, the Fiat 500 has earned more than 80 international awards, including being named the 2008 European Car of the Year, 2009 World Car Design of the Year and Best New Engine of 2010 (Fiat MultiAir® Turbo). In the U.S., the 2012 Fiat 500 was named “Best Buy” in the subcompact category by Consumers Digest and was deemed a “Top Safety Pick” by the influential Insurance Institute for Highway Safety (IIHS). This year, the 2013 Fiat 500 was named to the “10 Coolest New Cars Under $18,000” list by Kelley Blue Book’s KBB.com and the new 2014 Fiat 500L was recognized as a “Top Safety Pick” by IIHS.
The FIAT brand portfolio in North America continues to expand. In 2013, the FIAT brand launched the high-performance Fiat 500 Abarth Cabrio, the fully-electric Fiat 500e and the Fiat 500L, an all-new five-passenger model that expands FIAT’s brand style and efficiency into the growing B-segment.