Kill Cliff Hires Brand Communication Firm Denny, Ink.

Atlanta, Ga. – (March 27, 2013) – Kill Cliff Recovery Drink, today announces the company has tapped Jackson Hole, Wyo.-based communications firm Denny, ink. as its public relations agency of record, effective immediately. Founded by a former U.S. Navy SEAL, Kill Cliff is pioneering a new category of sport beverages meeting the endurance and recovery requirements of the fittest.

Kill Cliff is not an energy drink. Its formula is based on the theory that reducing inflammation is an integral part of recovering from strenuous exercise and physical exertion. Each 12-ounce can of Kill Cliff contains a proprietary mix of recovery-supporting ingredients including enzymes, green tea extract, ginger root, and milk thistle among other functional nutrients.

“After a comprehensive review of agencies large and small, we chose to partner with Denny, ink. because of their authentic approach to messaging and communications, their extensive media network and their proven ability to build brand awareness,” Kill Cliff Founder Todd Ehrlich said.

Athletes and fitness experts, active and veteran military personnel, early responders and outdoors enthusiasts have all embraced the product for its recovery benefits. With only 25mg of caffeine, 15 calories and no sugar, Kill Cliff is the perfect performance drink for daily consumption.

Currently available in a tasty blood orange flavor, Kill Cliff is now sold at GNC stores nationwide and select grocery and convenience stores in the Southeast as well as online.

Test Positive For Awesome.™  For more information please visit www.killcliff.com.

About Kill Cliff

Introduced in 2011 by a former Navy SEAL, Kill Cliff Recovery Drink, is a lightly carbonated beverage formulated with anti-inflammation supporting ingredients and electrolytes without all the empty caloric content found in energy drinks. Headquartered in Atlanta, the Kill Cliff, LLC team and extended network of friends and family includes accomplished military veterans and endurance athletes committed to supporting philanthropic organizations sharing common interests, including The Navy SEAL Foundation and Wounded Wear among others. www.killcliff.com

About Denny, ink.

Based in Jackson Hole, Wyoming, Denny, ink. is a full-service public relations agency that specializes in developing integrated brand communication and new media programs for companies in the outdoor, snowsports and action sports industries. Founded in November 2006, Denny, ink. has established itself as a respected resource – providing on-target communications with front-end experience, creative concepts and enthusiastic industry representation. www.dennyink.com