David Britton, formerly of Izze, Adina, and Brown Forman, has been appointed as Vice President of Sales. Phillip Gates, formerly of Quaker Oats, Pepsico, and Celestial Seasonings joins the team as National Director of Convenience Store Sales. Krista Van Wart, formerly of Dora’s Naturals and Sysco, and Monti VanBrunt, formerly of Pepsi Bottling Group and EAS join the team as Territory Development Managers in NYC and Texas respectively. Rounding out the team are Daniel Williams and Josh Tuning who have experience at Anheuser-Busch and MillerCoors respectively.
“We are very excited how the team is shaping up and they are the reason Killer Buzz is already ahead of our targets for 2013”, stated Barbara Friedman, COO. “It took a little bit of time to get the structure right and we are confident we have the right people in the right positions at the right time with the right leadership.”
“I am happy to be on the team” stated David Britton “Killer Buzz is going to take a lot of people in the industry by surprise. It’s a performer and we now have the right team and ownership to develop and expand the business. Our goal is to be very focused on deep development in existing markets. We will strategically expand our distribution in terms of geography but we will make sure we have the sales support and infrastructure to support any expansion. Right now we are relatively comfortable where we are market-wise for 2013.”
Killer Buzz is currently distributed in thirty US markets by independent Anheuser-Busch, MillerCoors, Coca Cola, and DPSG distributors mainly in the Southeast and Midwest.
Exclusive Beverage Distributors has been recently added to distribute Killer Buzz in the NYC region. Exclusive Beverage Distributers has a solid 20 years of experience specializing in natural, healthy, Organic, upscale beverages and snacks. Their business specialty is complemented by extensive experience in brand building, including helping to build brands like Vita Coco and Hint.
Exclusive possess extensive experience in all channels of trade including corporate, up and down the street and chain accounts. This experience coupled with a superb theoretical understanding of business allows Exclusive to be innovative, and they are well entrenched in today’s competitive marketplace.
Killer Buzz is now available in the cold box set at Duane Reade in NYC.
About PBEV, LLC
Killer Buzz® Energy Drink is owned and operated by the privately held PBEV, LLC based in Tuscaloosa, Alabama. KLR BZ™ has a brand new look and new flavors. The potent and distinct design separates KLR BZ™ from the rest of the Herd. Dragon Spit, Livid and Hybrid flavors join Proto and Zilch to complete the KLR BZ™ line-up. Killer Buzz® recently launched RTD Iced Coffee, Mocha Madness, Luscious Latte, and Hypnotic Hazelnut. All flavors of KLR BZ™ contain the functionality of the original, named Proto, including Giant Hornet Amino Acids (GHAA), a blend of 17 amino acids. GHAA contains 9 out of the 10 essential amino acids essential to life. Killer Buzz® is also available in 8.4oz cans and 3 gallon Bag in the Box for on-premise.
For more information about Killer Buzz® please contact Jeremy Friedman at Jeremy@killerbuzz.com.