Kwass’Up Sponsors Polar Bear Club’s New Year’s Day Swim

Brooklyn, NYKwass’Up, a Pure Ally  beverage, sponsored the annual Coney Island Polar Bear Club New Year’s Day Swim. An estimated 3,000 swimmers plunged into the icy Atlantic waters, while upwards of 5,000 onlookers cheered them on. There was no fee to take part, but a voluntary donation was collected for Camp Sunshine. Camp Sunshine provides outdoor adventures for children with life-threatening diseases.

“We pay for the children and their family to have a vacation at Camp Sunshine,” said Robert Croce, the vice president of the Coney Island Polar Bears.

The Kwass’Up team provided their new naturally energizing beverage to the crowd and was met with enthusiastic reviews. Thousands of bottles of Kwass’Up and hundreds of warm towels were handed out to the adventurous group of swimmers and observers.
Jon Gitman, Pure Ally’s CEO, said, “The spirit that embodies the Coney Island Polar Bear Club swim is the same spirit that embodies Kwass’Up. An adventure in a can, Kwass’Up is robust, energizing, refreshing, and fun! It was the perfect event for Kwass’Up to sponsor.”
Kwass’Up is made using a traditional malting process which begins with whole grain rye and barley.  The process of malting partially breaks down nutrients so they are absorbed by the body faster.  When the product is consumed, the accelerated digestion is responsible for a completely natural boost of energy—without any additives or caffeine.
Kwass’Up is made with natural sweeteners and flavors and boasts 1/4 less sugar and calories than traditional sodas.