Iconic Tea Brand Challenges Tea Lovers to Use Popular Instagram Platform to Connect and Share Feel-Good Moments
ENGLEWOOD CLIFFS, N.J., Feb. 4, 2013 /PRNewswire-USNewswire/ — Lipton®, America’s favorite tea brand, is celebrating the feel-good moments of their tea fans with the launch of Liptagram, its first ever global photo contest allowing Lipton fans around the world to share and connect. Liptagram invites Lipton fans to creatively and visually share uplifting moments for the chance to win an all-expense paid trip to Kenya for two to visit Lipton’s Rainforest Alliance certified tea estates. Consumers can upload images through Instagram, the world’s largest photo sharing application now through March 2, 2013.
“Liptagram brings to life Lipton’s philosophy of enjoying positive moments,” said Alfie Vivian , VP Refreshments, Unilever North America. “By asking our passionate tea fans around the world to capture their images with Instagram, they are sharing how they embrace life’s rich possibilities.”
Liptagram comes at a time when Lipton is encouraging new and younger consumers to drink tea on a more regular basis to provide that much needed lift during their hectic daily lives. Similarly, Liptagram gives people the chance to socially experience that much needed lift. “There are so many sentiments in an image,” said Vivian. “Whether it exudes excitement, spontaneity or brightness, images can capture a positive moment and inspire you to feel the same way.”
Liptagram is a four-week photo challenge where fans can tag their Instagram photos with weekly theme hashtags, which celebrate Lipton’s core values. The themes are as follows: #LiptonBrightness, #LiptonExcitement, #LiptonUplifting, #LiptonSpontaneous.
Participating countries include Greece, Italy, Netherlands, Pakistan, Poland, Spain, Sweden and the United States. For more information about Liptagram and how to enter, visit Facebook.com/Lipton.
With more than 100 years of experience, Lipton is one of the world’s great refreshment brands, with tea-based drinks including leaf tea, infusions, and ready-to-drink iced tea. For more information on Lipton, please visit Facebook.com/Lipton, Facebook.com/LiptonIcedTea or LiptonT.com.
About Unilever North America
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.