Little Hug Fruit Barrels Launches Brand Refresh

American Beverage Corporation is refreshing the Little Hug Fruit Barrels brand in 2013 with the introduction of three delicious new flavors and an all-new Berry Blends Variety Pack. Little Hug Fruit Barrels will also offer the “Barrel Full of Cash” Sweepstakes, which includes the chance to win $10,000.

Verona, PA (PRWEB) May 02, 2013 – American Beverage Corporation (ABC), the makers of Little Hug Fruit Barrels, is refreshing the Little Hug Fruit Barrels brand in 2013 with the introduction of three delicious new flavors: Wild Berry, Lemon Berry and Cherry Berry. The new flavors will join the already-popular Blue Raspberry to form the all-new Berry Blends Variety Pack. These new product additions follow the success of their popular Original and Tropical variety pack flavors, providing a taste to please everyone.

The new great-tasting, thirst-quenching flavors have 75% less sugar than other leading fruit drinks and are a good source of Vitamins B and E. According to brand research, 71% of kids surveyed said that they would like to try Berry Blends, making the beverages a “kid taste you can smile about”. Cost-conscious shoppers will appreciate that the variety packs offer 33% more drink per serving than pouch brands, retailing at an average price of $3.49 for a 20-count package (or $.17 per serving).

Tim Barr, Vice President of Marketing for Little Hug Fruit Barrels, says, “We understand how challenging it is for parents to find convenient products that they can feel good about giving to their kids. Our Little Hug Fruit Barrels have only 10 calories per serving, are gluten free and come in a fridge pack with straws included so it’s easy to grab and go when you’re in a hurry or to throw in your child’s lunch box when you send them off to school.”

This spring also brings the Little Hug Fruit Barrels “Barrel Full of Cash” promotion, offering consumers the chance to win cash prizes by participating in the in-pack Instant Win Game or by entering the online sweepstakes. While supplies last, four specially marked packages of Little Hug Original Variety Pack cartons will contain a winning game piece with a specific cash prize indicated on it. One lucky winner will win $10,000 in their straw packet. The three other available Instant Win Game prizes are $3,000, $2,000, and $1,000.

The online sweepstakes is running from April 1, 2013 through July 1, 2013 and offers 27 participants the chance to win cash prizes. One lucky winner will receive $500, six winners will be awarded $250, and 20 will win $100. Those interested in participating should click on the Barrel Full of Cash link at and follow the online instructions. One entry per person is allowed.

About Little Hug Fruit Barrels

Introduced in 1974, Little Hug Fruit Barrels have been a favorite for kids and parents for almost 4 decades. The 8 oz. fruit drink, with its iconic barrel-shaped bottle and foil cap, was the first single-serve kids drink on the market. Little Hug Fruit Barrels are available as individual bottles, 6 packs and 20 and 40 count variety packs and are sold in grocery stores, convenience stores, mass merchandisers, drug stores and warehouse clubs across the U.S. Little Hug Fruit Barrels are a brand of American Beverage Corporation. For more information, please visit

About American Beverage Corporation

American Beverage Corporation (ABC) is a diversified beverage company that is part of the Dutch food group, Royal Wessanen. Headquartered in Verona, PA, ABC’s brands include Daily’s Cocktails and Little Hug Fruit Barrels, which are nationally distributed.