Today, Diet Coke, the world’s #1 selling diet soft drink is privileged to announce that leading visionary, Marc Jacobs, has been unveiled as Creative Director exclusively for 2013. The partnership will be an exciting element of the ‘Sparkling Together For 30 Years’ campaign, as the brand celebrates its milestone 30th Anniversary.
Marc Jacobs will bring his unique vision to the brand, by creating a limited edition collection of must-have bottles and cans, uniting the stylish and light-hearted personalities of both icons. Inspired by the three decades, the chic designs capture the rise of female empowerment through the ‘80s, ‘90s, ‘00s, with a whimsical twist – true to Jacobs’ signature style.
One of this generation’s hottest and most influential designers,Marc Jacobs’ designs exude a youthful spirit, with provocative artistry – the perfect partner to collaborate with Diet Coke.With this exciting appointment, Diet Coke will buildon its impressive heritage of fashion collaborations.
Marc Jacobs commented, “I feel very privileged to be the new Creative Director of Diet Coke and put my stamp on the 30th Anniversary campaign. Diet Coke is an icon… and I love an icon.”
To celebrate the announcement, Diet Coke is launching a fun short film starring the designer, entitled: ‘Marc Jacobs’ Photo Booth Break’. The teaser features a very alluring shirtless Marc Jacobs, paying tribute to the legendary Diet Coke ‘Hunk’ ads from the 1990s. Jacobs brings a modern twist to this interpretation, with style and light-hearted humour.
The film takes place in a gallery, where the designer is obscured inside a photo booth, with items of clothing falling to the floor – only his trademark kilt is visible. Three girlfriends are attracted by the commotion of flashbulbs and investigate, to find out who the bare-legged man could be. The curtain is pulled open, revealing a shirtless Marc Jacobs, having his very own Diet Coke moment in the booth and invites the girls into the booth to celebrate the occasion.
The exciting Diet Coke Sparkling Together with Marc Jacobs limited edition collection will be available across North Western Europe & Nordics from March 2013.
About Diet Coke
- Diet Coke is the world’s #1 diet soft drink
- It has a global value of over $11 billion
- It is sold in 167 markets
- A total of 2.7 billion people in Europe have consumed Diet Coke since its launch in 1983
- Over 7 billion people have enjoyed 336 billion litres of Diet Coke globally over the past three decades
‘Diet Coke’is a registered trademark of The Coca-Cola Company
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world’s most valuable brand, our Company’s portfolio features 15 billion-dollar brands including Diet Coke,Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia andDel Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates.