LOS ANGELES, CA, Feb 27, 2013 – Minta, a naturally flavored mint soda, is set to unveil its new advertising campaign in North America, launching in March with a high-impact placements on digital television and in national trade and consumer magazines.
It will be supported by a $1.8 million multi-tiered advertising program across TV, print, social media and retail promotions. The new campaign conveys Minta’s communication platform “Magically Refreshing”, driven by a positioning and brand vision crafted by Minta Beverage’s founder, Jenia Kokotuha.
The centerpiece of the creative is the MINTA Original bottle, which embodies the refreshing individuality as well as the dynamic aesthetic of modernity.
MINTA’s new print advertising campaign was created by the creative team at DDC-Lab. The video creative is a humoristic story in a series, beautifully shot by director Phillip Lee.
The ad campaign will serve to support the brand’s already successful PR and channel marketing efforts.
MINTA is a carbonated, mint-flavored soda that was founded in 2011. MINTA is available in Original (Natural Sugar) and Diet (Sugar-Free) in 12 ounce Cans, 12 ounce custom PET bottles and 355 ml custom glass bottles. Minta products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada.