Monster Beverage Issues Statement Responding to S.F. City Attorney

Following the dismissal of its lawsuit against San Francisco City Attorney Dennis Herrera, Monster Beverage Corp. has issued a statement in response to one released by Herrera’s office earlier this week.

In the dismissal, U.S. District Court Judge Virginia A. Phillips ruled that Herrera’s investigation into Monster’s marketing practices and his lawsuit accusing the energy drink giant of violating California Unfair Competition laws are not preempted by federal regulations. However, Monster expressed confidence that as Herrera’s litigation moves forward, the California state court will find that “all claims regarding the safety of its products are preempted and subject to the FDA’s primary jurisdiction.”

Here is Monster’s statement in full:

Monster Beverage Responds in San Francisco Case

CORONA, Calif., Dec. 17, 2013 /PRNewswire/ — Monster Beverage Corporation today issued the following statement in response to a press release issued by San Francisco City Attorney Dennis Herrera:

“In dismissing the action brought by Monster Beverage Corporation, Judge Phillips found that Mr. Herrera’s lawsuit was not entirely preempted by federal law and that the lawsuit filed by the San Francisco City Attorney in state court would be permitted to proceed.

“However, on three occasions, Judge Phillips considered whether the sale of Monster Energy drinks comply with CA consumer protection laws:

  • “In Fisher v. Monster, a consumer class action, Judge Phillips twice issued orders dismissing the claims, finding that they were preempted, subject to the primary jurisdiction of the FDA, and otherwise not actionable.
  • “In Monster v. Herrera, Judge Phillips again agreed with Monster that challenges to the safety of its energy drinks are preempted and subject to the primary jurisdiction of the FDA.

“We believe those orders remain persuasive authority

“Monster is confident that the California state court will find in due course as that litigation proceeds, as Judge Phillips did in Fisher and in denying Herrera’s challenge to the merits of Monster’s lawsuit, that all claims regarding the safety of its products are preempted and subject to the FDA’s primary jurisdiction.

“Monster is also confident that the state court will find, as Judge Phillips did in Fisher, that the slogans on its cans are not actionable and, even if they were, that a substantial body of scientific literature validates the performance enhancing features of Monster’s energy drinks.

“Millions of Monster Energy Drinks are safely consumed every day.  Monster is confident that Monster Energy Drinks are safe.”