PURCHASE, N.Y. — Today, Mountain Dew taps into its southern roots and welcomes one of country music’s hottest emerging acts, Brantley Gilbert, into the DEW family. Embracing the brand’s Tennessee history and one-of-a-kind flavor, the new partnership is a perfect fit with the hit singer/songwriter’s high-energy live shows and authentic lyrics.
The Academy of Country Music (ACM) New Male Vocalist nominee has sold over 3.5 million tracks to date from both his debut album, A MODERN DAY PRODIGAL SON, as well as his current, Gold-certified HALFWAY TO HEAVEN DELUXE (The Valory Music Co.). Gilbert has scored four #1 hits, including the GOLD-certified smashes “You Don’t Know Her Like I Do” and “Country Must Be Country Wide.” After playing to over 500,000 fans last year while on the road with Eric Church and Toby Keith, Gilbert will kick off the second leg of his first-ever headlining dates – HELL ON WHEELS TOUR – on January 31.
“I have been a fan of Mountain Dew for as long as I can remember,” said Brantley. “I’m honored to be able to partner up with the DEW family for some exciting projects this year.”
“Being part of the DEW family means making a style that’s all your own, and never conforming to a traditional mold,” said Greg Lyons, Mountain Dew’s VP of Marketing. “Brantley exemplifies all that DEW stands for – making country music that is true to its rebel roots, in very much the same way that the brand stays true to its own. We couldn’t be more thrilled to welcome Brantley into the DEW Nation, and hope our fans will join us in helping him rock.”
Join Mountain Dew in helping Gilbert bring home the New Male Vocalist title by clicking here. Fans can vote one time per day, through February 4, 2013 at 3 p.m. Central.
About Mountain Dew
Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew and Diet Mountain Dew, the permanent DEW product line includes Mountain Dew Code Red, Mountain Dew LiveWire, Mountain Dew Throwback, Mountain Dew Voltage and Mountain Dew White Out.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses—Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola—make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.
ABOUT BRANTLEY GILBERT
ACM New Male Vocalist nominee Brantley Gilbert has already earned a striking set of “notches” on his industry belt, including four #1 singles, impressive album sales of over 1 million and multiple award show nominations from the CMA, ACM, ACA & CMT Music Awards. His sophomore project, the GOLD-certified HALFWAY TO HEAVEN DELUXE, debuted at #2 on the Billboard Country Albums Chart. As a celebrated songwriter, he has also penned #1 songs – “My Kinda Party,” “Dirt Road Anthem,” “Country Must Be Country Wide” and “You Don’t Know Her Like I Do.” In 2011, he garnered the prestigious honor of being the only new artist to have a #1 hit at Country radio.