PORTLAND — Jeff Galligan, Founder of NW Beverage & Food Alliance, whose company provides market access management for small beverage companies announced that they have formed an “alliance partnership” with R.U.N. Enterprise based in Chicago to expand both companies reach that will now cover the Pacific NW & Upper Midwest regions.
They plan to form similar partnerships in other regions to give the “alliance” national coverage. NWBFA focus is helping new or small beverage or food companies with “defined deliverable” market access & brand builder services such as: retail channel sales & category management, distributor network management, price plan development/management, business development planning, product launches, brand builder “hand sell” services, export assistance, marketing programs, social media management, packaging efficiencies & sales training. NWBFA’s management team has over 70+ years of experience in the beverage & food business with Anheuser-Busch (Jeff Galligan) & Frito Lay (Patrick Hope) as well as 30+ years in business startups, finance and “day to day” management (David Holzgang).
Katia Chiporukha founded R.U.N. Enterprise about a year ago, after 14 years of various leadership roles in retail and marketing. R.U.N. Enterprise is similar to NWBFA via focusing on consulting in business development, category management and brand representation areas for beverage and food manufacturers, medium size distributors and small retail chain operators in grocery, specialty, and convenience channels. R.U.N. Enterprise also offers analytics and ad-hoc project contracting for distributors, small retail chains and food and beverage manufacturers to help minimize out-of-stocks, track promotional or plan-o-gram compliance and prepare for new item launches.