PURCHASE, N.Y. – Pepsi unveiled the first-ever crowd-sourced Super Bowl XLVII Halftime Show introduction, which starred hundreds of real fans from around the country by using a unique editing technique called “object replacement animation.” The first-of-its-kind video used more than 500 frames of beautiful, high-definition photos submitted by real Pepsi and Beyonce fans, which were submitted over the past 4 weeks. The video, which aired on CBS tonight in front of more than 100 million viewers, welcomed Beyonce to the stage for the Pepsi Super Bowl XLVII Halftime Show in a way that only Pepsi could deliver, creating a true “Live for Now” moment.
In addition, Pepsi will extend the Super Bowl fan experience online and for the first time ever, the entire halftime performance will be made available at www.pepsi.com. Fans who tune in at 10:30 ET will first be treated to live performances from the “Pepsi 5th Quarter in the French Quarter” Post-Game Bash, a new Super Bowl tradition started by Pepsi and featuring 2013 Grammy Award nominees Hunter Hayes and The Roots, with a special guest appearance by New Orleans icon and jazz superstar Trombone Shorty. On-demand viewing of the entire Pepsi Super Bowl XLVII Halftime Show will be available immediately following those live performances and will remain on the site for one month.
Fans who want to get a closer look at the fast-paced Pepsi Super Bowl XLVII Halftime Show introduction can view a special frame-by-frame version of the video at www.pepsi.com/halftime. Starting tonight, February 3 at 9pm EST, fans can enter for the chance to win a trip to the Pepsi Super Bowl XLVIII Halftime Show in New York at MetLife Stadium on February 9, 2014 by viewing the frame-by-frame video and answering a series of questions about the crowd-sourced images used to create it.
“Pepsi is thrilled with the overwhelming response and engagement of our fans in creating this year’s introduction video,” said Angelique Krembs , Vice President of Marketing, Pepsi. “We wanted to say thank you to all our fans by sharing these great performances with them online and offering them another once-in-a-lifetime opportunity to be a part of next year’s Pepsi Super Bowl XLVIII Halftime Show. We look forward to once again offering fans the chance to get closer than ever to all of the action.”
Pepsi and Beyonce invited fans to help make this year’s Pepsi Super Bowl XLVII Halftime Show one of the most memorable and compelling shows ever. Pepsi received more than 120,000 submissions from consumers in hopes of being selected, and chose hundreds of photos for the introduction. The video was created for Pepsi by Mekanism (San Francisco and New York).
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also, means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.