From unique formulations and ingredients to novel and distinctive packaging, Natural Products Expo West has long been a trade show defined by innovation. To that end, natural beverage marketers often view Expo West as a critical springboard for new product introductions, as well as an opportunity for some companies to showcase brand revamps, and in some cases, relaunches. And while consumer demand for natural products continues to grow, shelf space remains limited, making the show a particularly important vehicle to attract interest from retailers and distributors.
Attempting to navigate the dozens of product debuts and brand launches from the 2013 show was no easy task, but we’ve complied a sizable list and featured them in a photo gallery below: