POWERCOCO Enters 7-Eleven Stores

LOS ANGELES — POWERCOCO, a premium natural sports drink for those who crave a low calorie, natural, high potassium alternative has now expanded onto the shelves of 7Eleven. POWERCOCO has seen a flood of new relationships with prominent accounts coming on board, allowing them to enjoy significant room in the isotonic and water categories.

“7Eleven is the largest Convenience Chain in the United States; choosing PowerCoco for their chain solidifies how fast our brand is growing,” shares Ken Tenace, VP of Sales & Marketing.

POWERCOCO is currently set up as a recommended item in the Northeast stores. With the media support of Carmelo Anthony (PowerCoco’s VP of Innovation) PowerCoco kicks off in NYC 7Eleven this July. POWERCOCO is enjoying an expansionary phase, which lends much success to first real evolution in the sports drink space.

“POWERCOCO will be an excellent addition to 7Eleven offerings, one of the highest rated chains in the United States, adds Tenace. We look forward to a healthy and long relationship.”

About POWERCOCO

POWERCOCO is the way to HYDRATE BETTER. Sports drink that combines natural coconut water and electrolytes, while also being low in sugar and calories. The company aims to bridge the opportunity gaps between conventional Sports Drinks and functional, Coconut Waters in the beverage industry. POWERCOCO is available in five great tasting flavors: Fruit Punch, Lemon-Lime, Orange, Grape, Lemon-Lime, and Blue Raspberry.

About 7-Eleven, Inc.

7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 10,100 7-Eleven® stores in North America. Globally, 7-Eleven has some 50,700 stores in 16 countries. During 2012, 7-Eleven stores generated total worldwide sales close to $84.8 billion. 7-Eleven has been honored by a number of companies and organizations recently.

Accolades include: #2 on Forbes magazine’s 2011 list of Top Franchises for the Money; #3 spot on Entrepreneur magazine’s Franchise 500 list for 2012, #3 in Forbes magazine’s Top 20 Franchises to Start; #2 in Franchise Times Top 200 Franchise Companies. 7-Eleven is No. 3 on Fast Company magazine’s 2013 list of the “World’s Top 10 Most Innovative Companies in Retail” and among the Top Veteran-Friendly Companies for 2013 by U.S. Veterans Magazine. Hispanic Magazine named 7-Eleven among its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven received the 2010 Retailer of the Year honor from PL Buyer because of the company’s private-label brand initiative. 7-Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program.