Pulse Provides Update on Distribution System

DENVER, CO–(Marketwire – Jan 15, 2013) - The Pulse Beverage Corporation (“Pulse”), makers of PULSE brand of functional beverages and Cabana 100% Natural Lemonade, today announced that it has a nationwide and international distribution system of over 90 distributors servicing 44 US states, Canada, Panama, Bermuda and Mexico with 4 international distributors pending.

Paddy Sheya, National Sales Manager for Pulse, stated, “Our distribution system reached nationwide ‘critical-mass’ during the latter part of 2012. Centralized purchasing for large grocery and convenience store chains has resulted in the implementation of shelf-settings and product placements to Q1 of 2013. These factors allowed us to approach and secure listings for our Cabana 100% Natural Lemonade from US national and regional grocery and convenience store chains. To date we have secured US listings with over 7,500 retail chain outlets. We are ramping up production to deliver Cabana to all of these outlets during Q1. We expect to add an additional 8,000 US listings during the remainder of Q1 based on discussions we have underway. On a twelve month from delivery-to-store basis we estimate US Cabana case sales in excess of 2,500,000 and international Cabana case sales in excess of 500,000 based on secured and targeted listings to date.”

About The Pulse Beverage Corporation 

The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Cabana 100% Natural Lemonade and PULSE brand of functional beverages — originally developed by a major healthcare company, in three health platforms: PULSE Heart Health Formula, PULSE Women’s Health Formula and PULSE Men’s Health Formula.

For more information visit: www.pulsebeverage.com or email info@pulsebeverage.com.