TOMBALL, Texas, Oct. 11, 2013 /PRNewswire/ — Funktional Beverages, Inc., manufacturer of category-leader Purple Stuff soda, is pleased to announce the increased ease of buying Purple Stuff in Texas. Timewise Convenience Stores are now offering Purple Stuff at all of their Texas locations.
Headquartered in Houston, Texas, Timewise owns and operates 240 convenience stores under various major fuel brands. Timewise is a leading wholesale petroleum distributor of Shell, Chevron, Exxon, Texaco and Valero branded products to independent convenience store and grocery store operators in the Texas marketplace.
Launched in 2007, Funktional Beverages, Inc. which markets the original Relaxation premium soda brand Purple Stuff, has racked up a number of wins over the past year, including being the top gross sales brand of specialty soda brands on a per store measurement of sales in grocery outlets.
The DSD partners that Funktional Beverages, Inc. added in early 2013 have allowed it to service high end retailers such as Timewise Convenience stores of Texas.
Purple Stuff continues to find momentum after six years of consumer exposure. The consumer demand has always been greater than quantity of places where you could purchase the brand.
“We are now in a position to service the needed retail placement with a DSD system that can handle several states in a deep fashion. The Visibility of Purple Stuff in high traffic stores such as Timewise and other retailers added recently; combined with our new capabilities to service stores with merchandisers is of critical importance to the success of the brand,” says Tim Lucas CMO.
Tim also says that; “Tens of millions of people have sought out Purple Stuff sodas on the internet; but relatively few people have been able to locate Purple Stuff in stores around the country. Those consumers that try us; become regular drinkers because the taste alone gives you a good understanding of what a soda can be.
The task for us has really been availability to try the brand; and followed up by our unique approach to use social media as points of education on how good this dietary change from the common soda is for you, as well as how much more fun it is,” concluded Lucas
As part of the education process; Funktional Beverages, Inc. has created a line of videos that are aimed at different audiences. A sample link of a business video sponsored by Timewise stores follows.
In this video, Purple Stuff catches the industry up on how this brand is different from all others in the category it launched in 2007 at NACS.
Landmark Industries’ retail division began operation under the Timewise Food Store brand in 1982 with one location in Hempstead, Texas. It now markets in 240 stores located in and around the Houston, San Antonio, Austin and Laredo marketplaces with several new units presently being developed.
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