INDIANAPOLIS — In the six months since its launch, sports drink SOS Rehydrate has signed its third major endorsement deal by bringing Indiana Pacers Guard C.J. Watson into the family.
Watson joins the SOS Rehydrate team as an ambassador alongside Three-time IndyCar Series Champion Scott Dixon and Four-time Olympic Gold Medalist and Americas Cup Sailing Champion Sir Ben Ainslie.
Founded six months ago by two former elite athletes and a Doctor, SOS Rehydrate is a new healthy sports drink that utilizes proven medical science to negate the issues that dehydration brings. SOS Rehydrate can be compared to an IV drip in its effectiveness at combating dehydration in people with active lifestyles. SOS Rehydrate is currently available online and at certain stores in New Zealand and San Francisco, but will be rolling out to Indianapolis soon.
During an NBA game, a player like Watson can lose up to two liters of sweat. That can mean as much as a 20% loss in performance. The intense NBA schedule also means that if not properly hydrated post game, then recovery and injury become a factor going forward.
Facing his former team the Chicago Bulls tomorrow Wednesday night, Watson is looking forward to competing knowing he will be fully rehydrated for the task at hand.
“I can’t wait to face my former team and I’m even happier now that I have SOS to keep me rehydrated throughout the game,” said Watson.
“Dehydration and cramping on the court is a serious problem especially with our busy schedule,” said Watson. “Too many drinks are too sugary and I’m not left feeling hydrated or recovered. I’m glad James finally found the answer to our problems and that’s why I’m so excited about SOS.”
SOS Rehydrate has already proven itself capable of the task with it playing a helping hand in Dixon’s third IndyCar Series Championship last month, Oracle Team USA’s Americas Cup Victory, the American Le Mans Series Championship with Level 5 Racing, the American Club Rugby Championships with San Francisco Golden Gate, and the Americas Cup Youth Cup with NZL sailing.
“We are thrilled to be expanding our footprint in American sport,” said SOS Co-founder James Mayo. “C.J. is a true professional, who works hard and has the values SOS is looking for. Our other Indianapolis resident Scott (Dixon) was one of our founding partners and in those six months he has won the IndyCar Championships for a third time. Now we hope that CJ can play his part in bringing another Championship to Indianapolis and SOS.”
About C.J. Watson
C.J. Watson is the new guard for the NBA’s Indiana Pacers. Known as the ‘Quiet Storm,’ C.J. has appeared in over 300 NBA games with the Golden State Warriors, Chicago Bulls and New Jersey Nets. He owns career averages of 7.5 ppg, shoots 80% from the free-throw line and is amongst the leaders in three-point percentage and steals. He played four seasons at the University of Tennessee and finished his collegiate career in Knoxville as the second all-time leader in assists (577) and second in steals (198), while earning Second Team All-SEC honors following his senior year. After he graduated, he was named to the Volunteers’ All-Century Basketball Team. C.J. started the Quiet Storm Foundation in 2009– a public non-profit organization that provides academic scholarships, educational incentives, books, field trips, tickets, and clothes to those less fortunate. On an annual basis the Quiet Storm Foundation has sponsored Hoops for Hope, a community program held for youth in Las Vegas.
About Scott Dixon
The Three-time IndyCar Series Champion (2003, 2008, 2013) and 2008 Indianapolis 500 Winner will return in 2014 for his 13th IndyCar Series season. In 2013, Dixon scored a season-best four wins on his way to his third IndyCar Series championship title. He finished the 2013 season as the driver with the best average running position of any driver at 7.83. 2014 marks Dixon’s 13th year with Target Chip Ganassi Racing – the longest tenure for a driver in team history (1990-Present). Dixon holds the distinction of being the winningest active Indy car driver with 33 victories, which ranks him seventh on the all-time list and one shy of tying Al Unser Jr. with 34. In addition, he ranks seventh on the all-time list for most consecutive starts with 157 straight Indy car starts dating back to the 2004 race in Michigan. The New Zealand native has 220 starts between the CART and IZOD IndyCar Series, producing 33 wins, 20 poles, 108 top-five and 153 top-10 finishes (2001-Present).
About Sir Ben Ainslie
For the past 25 years Sir Ben Ainslie has defeated his opponents and the elements, pushing his body and his boat to the limit. After winning his fourth consecutive gold at London 2012, Ainslie cemented his place in history as the most successful Olympic sailor of all time.
Ainslie was part of the 2013 Oracle Team USA Americas Cup winning team.
About SOS Rehydrate
SOS Rehydrate is a new healthy sports drink that has six times the electrolytes of a normal sports drink and 27% more electrolytes than coconut water with half of the calories (25) and half of the sugar (5g).
SOS is based off medical science and adapted for active lifestyles. The fundamental principles of which are used to treat cholera patients in disaster zones. Here patients are treated with an Oral Rehydration Solution (ORS), which activates the body’s premier rehydration mechanism – the sodium glucose co-transport system. It’s this system that SOS uses so effectively to ensure that people who use SOS are properly hydrated.
SOS is so effective at combating dehydration that it can be compared to an IV drip at treating mild to moderate dehydration.