Steaz has introduced new packaging and transitioned to a 100 percent green-tea based beverage portfolio, the company announced today in a statement. Steaz, which makes a variety of organic and Fair Trade certified drinks, has already launched its new look energy shots in stores and will begin distributing its zero-calorie sparkling tea products in new 12 oz. sleek cans sometime within the next two months. The roll-out will likely come in phases and depend on how quickly current inventory is sold off, according to the company.
Here is Steaz’ press release on the changes:
Doylestown, Pa. (PRWEB) January 07, 2013 — Steaz, a leading natural beverage company, announced today that starting this year, its entire line of USDA Organic, Fair Trade Certified™ sparkling teas, iced teas and energy drinks will be green tea-based. The transition represents Steaz’s commitment to providing consumers with the best tasting, highest quality green tea-based beverages, making Steaz the only all-green tea-based, USDA Organic, Fair Trade Certified™ ready-to-drink company on the market.
“We recognize that consumers are increasingly conscious about what’s in their beverages, and we want to provide the healthiest, best-tasting green tea-based beverages,” said Jay Garnett, Steaz Executive Chairman. “The transition to a fully green tea-based beverage portfolio is as healthful and beneficial as it is symbolic. In our tenth year in business, it’s a fitting way to honor our consumers and provide them with an all-natural, all-green tea-based product line.”
Presently, there are only two non-green tea-based SKUs in the Steaz portfolio.
In 2013, Steaz is also celebrating 10 years in business by unveiling new packaging and continuing its triple bottom-line business practices, which focus on the core values of people, planet, and profits for its Fair Trade farmers. Continuing with the green theme in 2013, Steaz will again donate a percentage of every Steaz beverage purchased at Whole Foods to the Whole Planet Foundation.
Steaz makes all-natural USDA Certified Organic and Fair Trade Certified™ Steaz Iced Teas, Sparkling Green Teas, Energy drinks and Energy Shots. According to SPINSscan Natural (compiler of Natural channel grocery data), Steaz is the best-selling organic energy drink brand in U.S., based on total dollar sales. Steaz is sold nationwide in Whole Foods Markets and many other natural, specialty, and grocery retailers. Founded a decade ago, the Steaz company culture is steeped in triple bottom-line business practices focused on the core values of People, Planet & Profits for its Fair Trade farmers. Steaz is a subsidiary of Healthy Beverage Company based in Doylestown, Pa. For more information visit steaz.com.
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