TEAS’ TEA Introduces New Lightly Sweetened Varieties

New York (September, 2013) – ITO EN, the world’s leading supplier of loose leaf and makers of the award-winning bottled teas, TEAS’ TEA®, will launch a new SWEETENED version to accommodate consumer requests for a slightly sweetened tea with the same premium taste and clarity of the authentically brewed TEAS’ TEA.  The two new flavors-Green Tea and Jasmine Green, will broaden the company’s outreach to meet consumer demands in the mainstream marketplace.

TEAS’ TEA is primarily known as an unsweetened tea brand, but recently through mainstream blogosphere PR initiatives, the demand for a SWEETENED version of the award-winning TEAS’ TEA became apparent.

‘Social Media offers us a new way to listen to our consumers, and when we realized the demand for a SWEETENED TEAS’ TEA – we listened! Not everyone is ready for an unsweetened green tea, but there are still plenty of health benefits from the sweetened green tea options.’ explains Rona Tison, Sr. vice president of corporate relations.

Authentically brewed with premium whole loose leaf teas that have been meticulously sourced, TEAS’ TEA SWEETENED is light and refreshing with a dash of sweetness. Sweetened with Natural Cane Sugar and just 120 calories per bottle – the proprietary filtration method reduces the sediment, creating a smooth and clean finish.

TEAS’ TEA® was named from the Japanese expression Ocha no naka no Ocha, which simply means “The Tea of ALL Teas!”  Committed to products that embody the company’s five guiding principles of Natural, Healthy, Delicious, Safe and Well-designed, the teas are known  as ONLY THE PUREST TEA™.

Recognized not only for its all around good for you beverages, the company has also been recognized for it’s CSR initiatives in recycling used tea leaves to create eco-friendly products such as benches, vending machines and household products.

The  new TEAS’ TEA SWEETENED are available in 16.9fl oz. with a suggested retail of $1.99. For more information, please visit Teastea.com or Itoen.com.