CHICAGO, Sept. 18, 2013 /PRNewswire/ — At nearly 33 million, U.S. Hispanics of legal drinking age (LDA) are important adult beverage consumers, and their influence will expand rapidly. By 2015, Hispanics will account for 15 percent of the total U.S. LDA population. By 2045, one-quarter of the U.S. LDA population will be Hispanic, according to the Special Trends in Adult Beverage (TAB) Report: Hispanic Consumer Insights just released by Technomic.
“Hispanics are an extremely important demographic group for the adult beverage industry, and many of their preferences and purchase habits are different from the general population,” observes Donna Hood Crecca, Senior Director at Technomic. “Currently, the LDA Hispanic population skews young and male, and strongly favor beer, tequila and red wine. Similar to the general population, they value variety and competitive pricing when purchasing adult beverages, but they buy them in a broader range of retail outlets. They enjoy adult beverages frequently, but consume more drinks and spend more per occasion than the general population, whether at a restaurant or bar or at home.”
[View Related INFOGRAPHIC: Spotlight on Hispanic Adult Beverage Consumers]
To help adult beverage suppliers, marketers and operators better anticipate and meet the evolving needs of Hispanic consumers, Technomic added the new report to its Trends in Adult Beverage (TAB) series. Interesting learnings include:
Technomic’s Special Trends in Adult Beverage (TAB) Report: Hispanic Consumer Insights provides comprehensive research on this important and growing customer base, organized into three major sections:
Portrait of the U.S. Hispanic Consumer ─ Examines Hispanic consumer demographics, culture and lifestyle.
Hispanic Consumer Adult Beverage Insights ─ Measures the behaviors, preferences and attitudes of Hispanic consumers relative to adult-beverage purchase and consumption.
Outlook and Opportunities ─ Explores how Hispanic consumer trends and behaviors will shape the adult beverage industry.
In addition to its complete series of Trends in Adult Beverage Reports, Technomic also hosts crucial industry information on itsDRINK database. To learn more, please visit Technomic.com or contact one of the individuals listed below. For Technomic updates, please follow us on Twitter, LinkedIn or our blog.
Have news? Have a new product? Tell us