ALEXANDRIA, Va. — The bottled water industry is concerned about the environment and is taking action to protect it. Substantial reductions in plastic use and significant increases in recycling rates make bottled water packaging a ‘face of positive change’ for Earth Day 2013, says the International Bottled Water Association (IBWA).
“In keeping with this year’s Earth Day theme of ‘Face of Climate Change,’ IBWA demonstrates a ‘Face of Positive Change’ through its numerous environmental impact-reduction efforts, which are built on a foundation of solid science and smart decisions,” says Chris Hogan, vice president of communications for IBWA. “The bottled water industry is taking a broad-based approach to reducing its environmental footprint.”
Bottled water drinkers themselves are also the ‘face of positive change,’ as a newly-released study from the National Association for PET Container Resources (NAPCOR) shows PET plastic bottled water containers are the single most recycled item in nationwide curbside collection programs. In addition, the national recycling rate for single-serve PET plastic bottled water containers is now 38.6 percent; a figure that has more than doubled in the last seven years, says NAPCOR.
The bottled water industry is a strong supporter of our environment and our natural resources. In fact, bottled water’s environmental footprint is the lowest of any packaged beverage according to a life cycle assessment conducting by Quantis in 2010. The bottled water industry’s dedication to protecting the environment and natural resources is also demonstrated by:
“PET can be recycled multiple times and virtually all recycling programs in the United States accept PET containers,” says Hogan. “rPET can be made into new bottles or items such as plastic lumber for outdoor decking, playground equipment, carpeting, clothing, and car parts.”
To encourage a comprehensive approach to effective recycling, IBWA developed its Material Recovery Program (MRP), a collaborative joint venture between businesses and government. The MRP supports the development of new, comprehensive solutions to help manage solid waste in U.S. communities by having all consumer product companies, including bottled water, work together with state and local governments to improve recycling and waste education and collection efforts for all packaged goods.
IBWA is a sponsor of the Curbside Value Partnership (CVP), a not-for-profit organization formed to help communities grow and sustain their curbside recycling programs. CVP helps communities increase recycling participation and increase the tonnage collected in their programs, and helps them measure this growth in order to make better decisions.
“IBWA is also dedicated to the responsible management of groundwater resources. As an industry, we support comprehensive water resource management that regulates both the quality and quantity of groundwater, treats all users equitably, provides for the sustainability of the resource, and balances the interests and rights of those using this natural resource today and in the future.”
“Environmental stewardship is part of the bottled water industry’s history, and protecting, maintaining, and preserving water resources for future generations is something we take very seriously,” says Hogan. “Even though the bottled water industry’s water footprint is a small one relative to overall groundwater withdrawals – the entire United States beverage industry accounts for less than 0.03 percent of the total ground and surface water used each year – we continue to focus on improving efficiencies.”
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