The Great Recycle Events Have Promising Start

Last week, New Yorkers, Washingtonians, and Texans showed their commitment to recycling by bringing more than 34,000 empty beverage containers to The Great Recycle events in their cities as part of the national recycling initiative from Honest Tea.

As part of a national effort to boost recycling rates which have hovered around 30% for years, Honest Tea, in partnership with Earth Day Network and the Premier Tourist and Landmark Association in DC, Earth Day Dallas, and Earth Day New York, set up a giant recycling bin – either 12-foot tall or 30-foot tall – and rewarded participants for each empty beverage container recycled on-site. Empty beverage containers acted as currency redeemable for free bottles of Honest Tea, t-shirts, restaurant gift certificates, skateboards, bicycles, signed memorabilia, and more (specific rewards depended on the location).  The more beverage containers each person recycled, the more valuable the reward he or she could redeem.  Participants also received information about how to improve their home and office recycling practices.

The Great Recycle launched in New York’s Times Square in April 2012.  Since then, The Great Recycle has traveled to more than five states, collecting and recycling over 60,000 beverage containers along the way.

The Great Recycle will next visit:

June 7-8: Strolling of the Heifers – Brattleboro, VT**

July 18-21: All Good Music Festival – Thornville, OH

August 2-3: The Seattle Great Recycle – Seattle Center, Seattle, WA