TheBÜ Launches Its New & Improved Sparkling Kombucha Organic Tea With Premium Probiotics In New Packaging

Ventura, CA (February 2013)—Estimated to reach $500 million by 2015, the kombucha market is one of the fastest growing beverage industries in the United States. This growth comes as the demand for natural and healthy foods and beverages continues to rise, with kombucha and tea drinkers seeking more variety and a better-tasting, more nutritious alternative.

All-natural, low calorie, and lightly carbonated TheBU™ introduces its new and improved line of delicious, sparkling kombucha organic teas with the infusion of premium probiotics by leading food and beverage probiotics company Ganeden, and a low sugar formulation that make it a delicious, refreshing, and healthy choice. Known among tea drinkers as “The World’s Best-Tasting Kombucha Organic Tea,” TheBÜ creates its kombucha from organic ingredients produced in small artisanal batches that guarantee a smooth, delicious taste.

“We have invested in perfecting the unique taste of kombucha in all-natural Melon, Tangerine, Tropical, and Lavender flavors.” said Gary Hawes, President and CEO of Makana Beverages, Inc., the parent company of TheBÜ Kombucha. “While many kombucha drinks have a sour, oftentimes unpleasant aftertaste, TheBÜ has a refined flavorful taste that can be enjoyed by the discerning palate of kombucha fans, as well as mainstream tea drinkers.”

Aside from its exceptional taste, the new TheBÜ now carries the proprietary Ganeden’s BC30 probiotics strain, which has been proven by clinical research to have a stable shelf life, survive gastric acidity in significant percentages, and is GRAS-certified by the FDA. The premium probiotics in TheBÜ Kombucha harmonize with the body, helping it do its job of strengthening the body’s immune as well as maintaining a healthy weight and digestion.* For the weight-conscious, TheBU Kombucha’s new formulation contains only three grams of sugar per serving while still retaining the same great taste in a low-calorie drink.

“Addressing the high demand for natural and healthy beverages, TheBU offers an organic, refreshing and delicious kombucha taste with significantly less sugar and the benefits of probiotics,” says Hawes. Beautifully-bottled in aesthetic and appealing glass packaging, TheBÜ Kombucha comes in four all-natural, low calorie, low sugar, probiotics-powered Melon, Tangerine, Tropical, and Lavender variety.

About TheBÜ

Kombucha TheBÜ Kombucha and Makana Beverages were born in Hawai’i in 2010, founded by three surfing entrepreneurs who decided to create a unique and healthy kombucha that tastes as good as it makes one feel. TheBÜ’s wholesome ingredients, including organic tea, organic evaporated cane juice, and organic flavors, are mixed and fermented as the yeast and probiotic cultures grow. This is why TheBÜ Kombucha is not just a one taste wonder—it is alive—and already known as “The World’s Best Tasting Kombucha.”

In addition to its naturally occurring probiotics, TheBÜ Kombucha uses a unique probiotic strain designed by nature to survive and thrive in the intestines to help support the digestive system. With only 28 calories and 3g of sugar per serving, TheBÜ Kombucha is the perfect and healthy beverage in four delicious, all-natural flavors: Melon, Tropical, Tangerine, and Lavender. TheBÜ Kombucha is available in select health food stores nationwide, including Bristol Farms, Lassens, New Frontiers, Mother’s, Market of Choice, Better Health Markets, United Markets, Busch’s Markets, and numerous local co-ops nationwide.

To learn more about TheBÜ Kombucha, visit www.thebukombucha.com or call (808) 936-6000. Find TheBÜKombucha in Facebook and follow on Twitter (@TheBuKombucha). For media related inquiries, please contact Rajan De Los Santos at (805) 969-3744 or email rajan@christiecomm.com.

*These statements have not been evaluated by the US Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.