True Drinks Reaches Agreement With Texan Co-Packer

IRVINE, CA–(Marketwire – January 29, 2013) - True Drinks, Inc., a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced the expansion of its production capacity with the signing of a co-packer bottling agreement with Coats International Holding Inc. located in Dallas, Texas. The three year agreement constitutes the bottling of one million twelve bottle cases per year. The plant will begin its first production run of AquaBall Naturally Flavored Water this week.

Bob Weiss, National Operations Manager, commented, “Our plan is to position ourselves in three to four strategic locations across the United States with bottling partners who are trustworthy and have the capacity to fulfill the orders we expect to receive for AquaBall Naturally Flavored Water. Today, we are positioned in California and Texas and are working towards a commitment with our third plant in the Northeast. In total, at our California and Dallas locations, we currently have capacity for 2.5 million cases or 30 million bottles per year. This strategy will allow us to serve our shareholders and clients well by greatly reducing our transportation costs and by allowing us to produce our product quickly for our distribution and retail network. We look forward to supplying our healthy, great tasting product to locations near you.”

About True Drinks, Inc.
True Drinks, Inc. is a beverage company with licensing agreements with major entertainment and media companies for use of their characters on its proprietary, patented bottles. AquaBall Naturally Flavored Water, the Company’s vitamin-enhanced water that was created as a 0 calorie, sugar-free alternative to juice and soda for kids, is currently being sold into mass-market retailers throughout the United States.