True Drinks Secures New Distribution Outlets While Continuing to Expand National Retailer Footprint

IRVINE, CA–(Marketwire – March 14, 2013) - True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced that the Company’s AquaBallNaturally Flavored Water has gained new distribution and retailer outlets most notably through H.T. Hackney, Central Grocers and Associated Grocers.

  • H.T. Hackney (www.hthackney.com) is one of the largest wholesale distributors in the United States with over 30,000 convenience stores and foodservice locations. H.T. Hackney distributes across 22 states in the eastern United States including Florida, Pennsylvania, Louisiana and Wisconsin.
  • Central Grocers (www.central-grocers.com) is a retail cooperative and 7th largest grocery cooperative in the United States. Central Grocers supplies approximately 400 independent supermarket stores and has the 2nd largest market share in the Chicago market area.
  • Associated Grocers (www.agbr.com) is a retail cooperative to over 220 independent retailers in Louisiana, Mississippi, Texas, and Alabama.

Additionally, True Drinks has expanded its national retailer footprint through retail outlets Amazon.com, Cefco, Food 4 Less (Kroger), Food 4 Less (Independent Nor Cal), Lowe’s Food Stores, Redner’s Markets, Weigel’s Convenience Stores, and Weis Markets.

Jason Dorfman, National Director of Sales, commented, “Our retail footprint is rapidly expanding across all industry channels. The near-term focus of our sales organization is to drive product awareness and trial through product availability. I commend our sales divisions for their efforts. We thank our new partners and look forward to a continuous stream of steady growth in terms of both general marketplace exposure through distribution as well as retail consumption.”

True Drinks provides a healthy alternative for kids to drink. Their AquaBall™ is a naturally flavored, vitamin-enhanced, zero-calorie, dye-free, sugar-free alternative to juice and soda. AquaBall is currently available in three flavors: orange, grape and fruit punch, with berry flavor and a seasonal strawberry lemonade flavor soon to be released. Their target consumer: kids, young adults, and their guardians, are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste.

About True Drinks, Inc.
True Drinks, Inc. is a beverage company with licensing agreements with major entertainment and media companies for use of their characters on its proprietary, patented bottles. AquaBall Naturally Flavored Water, the Company’s vitamin-enhanced water that was created as a 0 calorie, sugar-free alternative to juice and soda for kids, is currently being sold into mass-market retailers throughout the United States. For more information, please visit www.theaquaball.com and www.truedrinks.com.