NEW YORK — Vita Coco coconut water, the favorite courtside drink for legendary basketball coach Rick Pitino, wants to congratulate Pitino and the entire Louisville team on making it to the Final Four in the NCAA Championships.
“Any follower of college basketball is a fan of Rick Pitino, and we’re so happy he’s a fan of Vita Coco,” says Vita Coco co-founder and CEO Michael Kirban. “He’s a peerless coach and an inspiring leader and everyone at the company wishes him and all the Cardinal players success as they enter the Final Four.”
For the past year, Pitino has often been caught courtside, intensely watching his team and drinking a Vita Coco, proving that it’s not just pro-athletes who appreciate coconut water’s natural hydration and replenishment.
Vita Coco continues to build a cult-like following in the world of professional sports. Pro-athletes and their trainers and coaches are all loyal fans of Vita Coco, touting the coconut water brand as the best source of natural hydration and replenishment on the court or on the field.
About Vita Coco
Vita Coco is the brand that started America’s craze for fresh coconut water. Informed consumers, pro-athletes, health & diet experts and in-the-know celebrities have all become fans of coconut water, swearing by the Vita Coco brand for its delicious flavor, hydrating properties and replenishment benefits. Vita Coco is available in over 70,000 retailers nationwide including Whole Foods Market, Kroger, Publix, GNC, Giant Eagle, Ralph’s, Shaw’s, Stop&Shop/Giant, HEB, Hannaford Supermarkets, Safeway, Walgreens, CVS, 7-Eleven, Wal-Mart, Costco and many other chain and independent groceries and retailers nationally.