VOSS Chairman John Shulman and Chief Executive Officer Jack Belsito joined the Partnership for a Healthier America (PHA), of which The First Lady is the honorary chair, in Watertown, Wisconsin to announce an initiative encouraging Americans to improve their health and well-being every day by drinking more water.
The effort has the combined support of many domestic bottled water brands. Among the 14 brands VOSS is one of only two imported bottled waters. VOSS is sourced from an artesian well in Southern Norway.
To communicate this program at the consumer level, in addition to numerous public relations, the PHA has created a logo bearing the words “Drink Up”. Many of the supporters will use the logo on packaging, point-of-sale, and on digital and traditional media platforms. For a period up to a year, the “Drink Up” logo will be seen on many of these same platforms used by VOSS contributing millions of impressions in support of this program designed to encourage Americans to drink more water.
Jack Belsito, VOSS CEO, stated “VOSS is proud to be a supporter of this very important initiative. We look forward to working with the PHA to promote the consumption of water for all occasions.” Consumers, companies and organizations who would like to get involved can visit www.youarewhatyoudrink.org.
About VOSS Water
VOSS bottled water comes from an artesian spring in a sparsely populated area on the southern tip of Norway. Confined in an aquifer deep beneath the earth, its pristine natural condition is protected from the source to the bottle. Naturally low in sodium and other minerals, VOSS has a fresh clean refreshing taste perfect for all hydration occasions and is also the choice of world renowned chefs wishing to enhance a fine dining experience.
Recognized for its distinctly iconic bottle design, VOSS is now offered at the finest hotels and restaurants in 50 countries worldwide. VOSS is available in both still and sparkling.
VOSS takes a comprehensive and holistic approach to environmental stewardship by committing to the ongoing pursuit of 100% carbon neutrality. VOSS supports the Voss Foundation–a non-profit organization dedicated to providing access to clean water to communities in Sub-Saharan Africa and raising awareness of an ongoing need in the region. www.vosswater.com