NEW YORK — WAT-AAH!, one of the fastest growing and most exciting functional bottled water brands in the industry, introduces the “WAT-AAH! Summer Rush Series.” The premium brand targeted towards kids and teens turns up the heat with a series of sporting events and social media initiatives to encourage physical activity and creativity among kids and teens throughout the summer while engaging and educating them about the importance of drinking water and healthy hydration.
“Being a mom of two boys myself, I know how important and sometimes challenging it is to keep kids occupied, physically active and properly hydrated throughout the summer. These months can’t be wasted away sitting around doing nothing, playing video games and watching television,” says Rose Cameron CEO/Founder of WAT-AAH! “I’m proud to create these partnerships and initiatives through which our brand WAT-AAH! will inspire and motivate kids and teens to have fun and be healthy at the same time,” she adds.
Through the “Summer Rush Series,” WAT-AAH! continues its mission to fight childhood obesity and support the First Lady Michelle Obama’s Let’s Move! program. The initial list of events are as follows, with more to be announced:
WAT-AAH!’s Healthy Hydration Education Series At NFL Players’ Camps: WAT-AAH! will participate in a series of football camps promoting physical activity and skill development among kids and teens. Following the theme, “Drink WAT-AAH!, Play BETT-AAH!,” the brand will conduct its popular 20-minute Healthy Hydration In The Nation lecture, which teaches kids the importance of hydration and the dangers of drinking too much sugary drinks. WAT-AAH! will partner with New Orleans Saints Marques Colston, Arizona Cardinals Pat Peterson, Detroit Lions Calvin Johnson Jr. Foundation, Detroit Lions Ndamukong Suh and more throughout the summer.
Steve Nash Foundation’s Annual Showdown: This is WAT-AAH!’s second year collaborating with Steve Nash and his foundation for an exciting event benefiting children in need of educational, health and motivational support. It involves fun activities and an innovative 8-a-side soccer match showcasing celebrity athletes from the NBA and soccer’s best. This year events will be held in New York, NY and Los Angeles, CA and expects over 10,000 participants. Past Showdown rosters have included NBA players and international soccer players such as Tony Parker (San Antonio Spurs), Jason Kidd (NY Knicks), Chris Bosh (Miami Heat), Grant Hill (Los Angeles Clippers), Brandon Jennings (Milwaukee Bucks), Thierry Henry (New York Red Bulls), Salomon Kalou (Lille), Claudio Reyna (USA World Cup Team), Patrick Vieira (Manchester City), Giuseppe Rossi (Fiorentina) and Javier Zanetti (Inter). Both WAT-AAH! and Steve Nash expects a bigger name list this summer.
International Association of Skateboard Companies (IASC) 10th Anniversary of Go Skateboarding Day (GSD): WAT-AAH! once again participates in the largest gathering of skateboarders from the U.S. and around the world to celebrate the spirit, innovation, creativity and overall exhilaration of the sport. WAT-AAH! is a proud partner of IASC and will celebrate the 10th anniversary of GSD live at Palce5ive, the Washington D.C. hub, and will utilize social media to highlight the 10-year historical achievements of the skateboarding’s innovation and creativity. As in the past, WAT-AAH! will also support various local organizations nationwide, provide healthy hydration and fun activities to the kids and teens participating in cities such as: Boston, Chicago, Los Angeles, Seattle, Orlando, Dallas, and New York City to name a few.
3rd Season: WAT-AAH!’s Show Me WAT-YOU-GOT!: The brand’s biggest and most successful social media initiative to date is a talent contest which encourages kids and teens between the ages of 5-17 to show off their talents in music, dance, sports and everything in-between to be voted on by special celebrity judges as well as the public, in a quest to find the most talented kids in America. Utilizing Twitter, YouTube and Facebook to engage participation, this initiative has been extremely successful for the brand garnering over 10,000 entrees and over 4 million impressions in its first two years. Finalists will receive over $5,000 reward.
WAT-AAH! is a line of functional water free of sugar, artificial flavor or color of any kind and tastes like pure unadulterated water. Rose Cameron, the CEO and founder, created WAT-AAH! after learning an alarming fact that today’s generation of kids are predicted to have a shorter life expectancy than their parents largely due to childhood obesity. Inspired by her two boys and Cameron’s 20+ years of experience in brand building and developing successful national marketing campaigns for various industries, she and her sons worked together to design WAT-AAH!’s screaming boy logo and its first line of functional products, which entered the market in 2008. Since then, WAT-AAH! has aimed to make water “cool” and contemporary to kids and teens to encourage their consumption. WAT-AAH! is available in major supermarket chains such as Kroger and its banners (Dillons, Fred Meyer, Fry’s, King Soopers, QFC, Ralph’s and Smith’s), Ahold subsidiaries (Stop & Shop, Giant-Landover and Giant-Carlisle), Harris Teeter, Ingles, Hannaford, Big Y, ACME
Shaw’s, Giant Eagle, BI-LO, Albertsons, ShopRite, Food Lion, Whole Foods Markets and many others as well as school districts nationwide.