NEW YORK — WAT-AAH! Foundation, an organization founded by WAT-AAH!, a brand of functional bottled water for kids and teens, aimed at improving kids’ health through working with youth focused creative and physical activity groups, announces the 3rdannual Move Your Body 2013 event, taking place in New York City and Los Angeles,Wednesday, May 1st at 1:42pm EDT/10:42am PDT. Exciting 250,000 kids in over 600 schools, the annual nationwide youth exercise event supports First Lady Michelle Obama ‘s Let’s Move!initiative with a motivational Public Service Announcement (PSA) featuring some of today’s biggest celebrities such as Austin Mahone , Bella Thorne , Blake Michael , Carly Rae Jepsen , Coco Jones, Eve, Jacob Latimore , Jada Grace , Jessica Sanchez , Luke James , Madison Beer , Mindless Behavior, Perez Hilton and The Wanted.
Through their commitment to the Let’s Move! program, the WAT-AAH! Foundation continues their pledge to fight childhood obesity. The foundation raises awareness not only through this PSA video but also through billboards and media across major markets such as New York, Boston, Chicago, Atlanta, and Los Angeles. The PSA, directed by Charles Nordeen of Light of Day Productions, features the celebrities dancing and moving to Beyonce’s flash workout theme song “Move Your Body.” The celebrities share encouraging messages, such as “You’ve got it!” and “Keep it going,” to inspire the young viewers to keep dancing.
On May 1st at 1:42pm EDT, Move Your Body’s national initiative will kick off with hubs in New York City and Los Angelesaccompanied by schools all across the nation including Washington D.C., Atlanta, Chicago, Boston, Philadelphia, San Diego,Phoenix, Portland and Jacksonville. The special events will feature celebrity appearances and performances by Hollywood Records artists Bella Thorne and Coco Jones, teen heartthrob Jacob Latimore , as well as pop group Mindless Behavior (Streamline/Conjunction/Interscope) amongst others.
In 2011, WAT-AAH! joined The National Association of Broadcasters Educational Foundation (NABEF), who teamed up with Beyonce as she debuted “Move Your Body,” for the Let’s Move! Flash Workout. The song and music video instructed a pre-choreographed dance routine re-recorded from her hit single “Get Me Bodied.” It was performed simultaneously by thousands of school children on May 3rd. The event gained global recognition as Beyonce surprised students at Harlem’s P.S.161 and First Lady Michelle Obama surprised students at Alice Deal Middle School in Washington, D.C.
In 2012, due to the overwhelming requests from both students and teachers, WAT-AAH! took on the challenge and spearheaded the event. Not wanting to disappoint the kids, WAT-AAH! strived to make it an even bigger event involving thousands of kids and NFL/NBA athletes in its nationwide Move Your Body 2012 event.
“Thanks to the kids, Move Your Body has taken on a life of its own,” says Rose Cameron , CEO and Founder of WAT-AAH!. “The WAT-AAH! Foundation is committed to facilitating this event for the thousands of participating students, acknowledging their hard work and their desire to live healthy lives. It has become more than a fun, well-choreographed exercise routine with great music, it is a celebration of the children’s efforts to stay healthy and the WAT-AAH! Foundation will not abandon them. May 1st is the day we celebrate the children and applaud their efforts,” she adds.
Over the past three decades, childhood obesity rates in America have tripled, and today, nearly one in three children in America are overweight or obese. The numbers are even higher in African American and Hispanic communities, where nearly 40% of the children are overweight or obese. Studies have shown that chronic obesity-related health problems can cause such diseases as diabetes, heart disease, high blood pressure, cancer, and asthma among children.
This year, the WAT-AAH! Foundation looks to encourage even more schools to take part in the campaign and spread the message of healthy hydration and physical activity to even more students. To resonate with kids and teens, WAT-AAH!, recently profiled in Forbes as one of the fastest growing functional water brands in the U.S. and Billboard for their fun and contemporary marketing approaches in their initiatives and their exclusive celebrity affiliations. Some of its major partnerships have included young celebrities such as The OMG Girlz, Diggy Simmons , Willow Smith , Nick Cannon , Ryan Beatty , Cody Simpson , along with NFL/NBA athletes such as Marques Colston of the New Orleans Saints, Pat Peterson of the Arizona Cardinals and Lou Williams of the Atlanta Hawks, who have come together to take a stand for kid’s health.
WAT-AAH! is a line of functional water free of sugar, artificial flavor or color of any kind and tastes like pure unadulterated water.Rose Cameron , the CEO and Founder, created WAT-AAH! after learning an alarming fact that today’s generation of kids are predicted to have a shorter life expectancy than their parents largely due to childhood obesity. Inspired by her two boys and Cameron’s 20+ years of experience in brand building and developing successful national marketing campaigns for various industries, she and her sons worked together to design WAT-AAH!’s screaming boy logo and its first line of functional products, which entered the market in 2008. Since then, WAT-AAH! has aimed to make water “cool” and contemporary to kids and teens to encourage their consumption. WAT-AAH! is available in over 15,000 supermarkets, chains and school districts across the country.
About the WAT-AAH! Foundation:
The WAT-AAH! Foundation was established in 2012 as the philanthropic arm of WAT-AAH!. The foundation aims to improve the lives of children through working with and making donations to organizations dedicated to keeping kids healthy, creative and active. The WAT-AAH! Foundation is also committed to providing relief to children and families who have been effected by natural disasters.
About Light of Day:
Light of Day is a collaborative boutique firm that provides a distinct visual effects experience in New York City. Owned and run by founders Amy Taylor , Charles Nordeen , Josh Williams , and Colin Stackpole , it is genre-agnostic and conjure sophisticated visual effects for any media endeavor, including advertising campaigns, feature films, music videos, and digital web content. Light of Day’s creative team has fortified a second-to-none workflow that consists of top industry professionals working under one roof and in lock step with the client. This allows their A-team to focus careful and meticulous attention on each client’s project, producing maximum quality and a seamless workflow that makes things effortless for the client. They are also able to deliver digital dailies and digital color grading in house.