XYIENCE Launches Online Retail Locator

LAS VEGAS — XYIENCE Xenergy, the official energy drink of the UFC®, launched an online retailer locator earlier this week at http://www.xyience.com.  Over the past year, the number of telephone and social media inquiries from consumers looking for nearby retailers carrying Xenergy and XYIENCE supplements has increased at a rapid rate.  Consumers can conduct a search by entering a zip code and selecting the radius they are willing to travel. Based on search parameters, XYIENCE’s new online tool provides retailer information for its energy drink or supplement lines.

“XYIENCE has a history of working closely with its retailers to create unique promotions that enrich consumers’ shopping experience,” said John Lennon, XYIENCE’s president. “We wanted to devise a solution that serves both our consumers and our retailers. Given the recent launch of our national summer sweepstakes, this application will be a very powerful tool in allowing consumers to become even more engaged in our brand.”

XYIENCE’s national in-store sweepstakes, Do You Have the Power to Win?  is a two-part contest that runs May 1 through September 1, 2013. The contest offers consumers hundreds of instant-win opportunities when a keyword is sent by text to a number available only on XYIENCE Xenergy point of sale displays at participating retailers in the United States.

The second part of the contest is a Facebook promotion that also drives sales. The consumer registers and tracks his or her Xenergy purchases by inputting can codes. Multiple purchases are rewarded with prizes, and those who enter both contests have an increased chance to win valuable prizes such as a VIP weekend for two to Las Vegas to meet UFC superstar and XYIENCE athlete Chuck Liddell.

About XYIENCE (pronounced zy-ince)

Headquartered in Las Vegas, XYIENCE products are designed to support an active and healthy lifestyle.

Xenergy (pronounced zen-er-gy)

The official energy drink of the Ultimate Fighting Championship® (UFC®), Xenergy is the fastest growing brand in its category. The first energy drink created by a nutrition company, Xenergy is a sugar-free, zero-calorie beverage that is made with all-natural flavors and colors. Xenergy energy beverages are available in Frostberry Blast, Cran Razz, Fruit Punch, Mango Guava, Blu Pomegranate, Cherry Lime, Tangerine Twister and Melon Mayhem. The Xenergy energy family also includes: Xenergy Energy + Lemonade Pineapple and Raspberry and Xenergy Energy + Tea Honey Ginseng and Raspberry Acai. Xenergy Energy + Hydration Grape and Tropical Punch are non-caffeinated beverages fortified with electrolytes and a blend of B vitamins.