XYIENCE Signs Endorsement Contract With UFC’s Mark Muñoz

LAS VEGAS — XYIENCE Xenergy, the official energy drink of the UFC®, announces it has signed a 16-month endorsement contract with UFC middleweight fighter Mark “The Filipino Wrecking Machine” Muñoz.  The agreement includes the athlete’s support of XYIENCE’s award-winning Xenergy energy drinks and sports nutrition supplements.

Muñoz is currently 13-3-0 (W-L-D) and is ranked as one of the top 10 middleweight fighters in the world. He was a part of Team XYIENCE from April 2011 – December 2012. In the months that followed, the athlete continued to maintain an excellent working relationship with the brand.  According to the agreement, Muñoz will make appearances at consumer and trade events on behalf of XYIENCE, and will be incorporated into the brand’s website, advertising, promotions and social media initiatives.

“Mark strives for and settles for nothing less than excellence in every area of his life: sports, academics, business and family,” said John Lennon, XYIENCE’s president. “His drive and perseverance truly embody the spirit of the XYIENCE brand: Power to Win. He is an inspiring athlete and we are happy to have him back on the team.”

On Saturday, October 26, Muñoz will face Michael Bisping at UFC® Fight Night: Bisping vs. Muñoz at the Manchester Arena in Manchester, U.K.  Munoz is coming off a recent victory. On Saturday, July 6, atUFC® 162: Silva vs. Weidman in Las Vegas, he defeated Tim Boetsch in a three-round unanimous decision.

“I have enjoyed working with the team at XYIENCE because we are very aligned in our values with respect to helping people find the motivation to reach their goals,” said Muñoz. Entering the game of pro-sports at 30 years old, Muñoz hopes his story will serve as a reminder to both kids and adults that it’s never too late to pursue what you love. “I am looking forward to collaborating with XYIENCE on some great projects in the months ahead.”

Born on a naval base in Japan to Filipino parents, Muñoz’s family moved to Vallejo, Calif., when he was just two years old. He went on to become a serious high school athlete, winning the California State Wrestling Championship twice.

During his college career at Oklahoma State University, Muñoz not only earned a bachelor’s degree in health science, but also two Big 12 titles, along with back-to-back All-American honors. He was also a three-year member of the USA Junior National Wrestling Team, where in 1998, he won a silver medal.

In 2007, while studying for his master’s degree, working as a full-time coach and fulfilling his responsibilities as a family man, Muñoz began to train part-time in MMA. By April 2008, he’d decided to make the transition to full-time athlete, retiring from his coaching job. He made his WEC debut in June 2008 where he defeated Chuck Grigsby (13-3) in the first round. Similar fights followed, and by late 2008, he made his debut in the UFC.

Today, Muñoz continues his juggling act. In addition to being a professional athlete, he owns and manages an MMA training facility, Reign Training Center, in Lake Forest, Calif., where he resides with his wife Kristi and their four children. He says that his success would not have been possible without the support of his community, which is why he makes it a point to give back by hosting wrestling camps for under-privileged high school athletes.

About XYIENCE (pronounced zy-ince) 

Headquartered in Las Vegas, XYIENCE’s sports nutrition products, which include Advanced Protein Complex, Pre-Workout Booster and Thermogenic Fat Burner, among others are designed to support an active and healthy lifestyle. The brand’s flagship product is Xenergy (pronounced zen-er-gy) –the official energy drink of the Ultimate Fighting Championship® (UFC®). Launched in 2006, Xenergy is the first energy drink created by a nutrition company and the fastest growing brand in its category. Xenergy is a sugar-free, zero-calorie beverage that is made with all-natural flavors and colors. Xenergy energy beverages are available in Frostberry Blast, Cran Razz, Fruit Punch, Mango Guava, Blu Pomegranate, Cherry Lime, Tangerine and Melon Mayhem. The Xenergy energy family also includes: Xenergy + Lemonade Pineapple and Raspberry and Xenergy + Tea Honey Ginseng and Raspberry Acai. Xenergy + Hydration Grape and Tropical Punch are non-caffeinated beverages fortified with electrolytes and a blend of B vitamins.