Youthtopia Beverage Launches

ANNOUNCING YOUTHTOPIA™ BEVERAGES’ ALLEY OOP™, THE NEW AND HEALTHIER WAY FOR TWEENS, TEENS AND YOUNG ADULTS TO HYDRATE
New isotonic features great taste, fewer calories, less sugar and the vitamins + electrolytes today’s youth needs

Cleveland, OH—(March 2013)—There’s a new player available in the isotonic/hydration sector and it’s providing a truly healthier option for today’s kids, tweens, teens and young adults. Introducing Youthtopia™ Beverages’ Alley Oop™, www.youthtopiabevs.com, a new line of better-for-you hydration drinks designed for active youth, teens and young adults 10-24 years old. Developed by a health and fitness inspired Ophthalmologist, Alley Oop™ is low-calorie, low-sugar, caffeine-free, Gluten-free, vitamin enhanced and formulated to naturally hydrate and replenish electrolytes lost during regular and aggressive activities. All Youthtopia™ products are specifically created to provide healthy and naturally safe energy and to support the demand for beverage options that help address the growing incidence of childhood obesity and diabetes.

“The time is now to take the fight to protect our youth and young people from poor beverage choices directly into the marketplace by providing legitimate options that can help make them healthier,” said Youthtopia™ Beverage’s creator and founder, Dr. Brenda Faye Jones. “As a mother and physician, I have seen too many young people become candidates or even victims to diseases like type 2 diabetes, obesity and other ailments that have a strong connection to diet and exercise. That’s why I decided to do something about it. Beverages like our initial Alley Oop™ boast nutritional aspects that address the need for great taste and better health. It’s time to make a real difference in the lives of our young people.”

Alley Oop™ is the first beverage introduced by Youthtopia™ Beverages and its first flavor is Citrus Grind. With only 40 calories per 16oz. serving, 10 grams of sugar, vitamins including calcium, vitamin D, multiple B vitamins, all natural flavors and no preservatives or caffeine, the sports drink will provide a truly healthier hydrating and energy-providing alternative. And, with its great taste and flavor profile, both Fruit Punch and Strawberry Mango flavors are on their way, youths and teens will now have beverage options that provide great taste and true function. Each bottle is expected to sell at retail for $1.99.

Alley Oop™ and other Youthtopia™ Beverages to be introduced will be available first in South Florida and the Southeast, and then spread quickly across the country. Additionally, Youthtopia™ Beverages is dedicated to drawing attention for its brands through today’s new marketing including social media and video, active promotions with gaming and music partners and through other methods that reflect the culture of today’s youth.

Marketing partners should be particularly pleased that Youthtopia™ Beverages will be supporting its products at retail through its proprietary social network web site and via its Internet radio station where young visitors can give “shout outs” to their friends and teams, share sports scores and be interviewed. Youthtopia will have a radio presence at www.youthtopia.com, Live365.com and its mobile App, Roku, Tivo and will be coming soon to iTunes and Pandora. Visitors can also upload videos of their teams and winning plays and interact with other young people and athletes across the nation at the web site. The Alley Oop™ radio station will be available for use on smart phones and tablets. Android and IPhone apps are expected soon.
About Youthtopia™ Beverage Brands, Youthtopia, LLC

The health and wellness of today’s youth and teens is at the heart of Youthtopia™ Beverages. Founded by a health and fitness inspired Ophthalmologist, Youthtopia’s mission is to provide attractive, healthy and great-tasting beverages that are designed to promote an active lifestyle and fight diabetes and obesity. With more health and wellness issues facing America’s youth, including childhood obesity, digestive disorders, heart and circulatory illnesses, respiratory problems and type 2 diabetes, many of these ailments are linked to a poor diet that’s fueled by a lack of healthy beverage options.

All Youthtopia product lines are designed to provide parents and youth with healthful, delicious beverage options. The company’s goal is to educate, activate and naturally hydrate young people through our products and our marketing methods that send the right messages through the right channels that reach our target audiences. Youthtopia aims to cultivate a new culture of youths that are empowered with smart beverage options that combine health, great taste and fun! For more information about Youthtopia™ Beverage and its products, visit www.youthtopiabevs.com or call 216-200-8306.

Product photography available upon request

Contact: Shep Doniger
sdoniger@bdcginc.com
561-637-5750