CLEVELAND — If it’s all about the taste then new Alley Oop™ sports drink, the next big thing in the isotonic/hydration sector is going to capture the imaginations and taste buds of today’s kids, tweens, teens and young adults. Youthtopia™ Beverages’ Alley Oop™ sports drink www.youthtopiabevs.com, today announced the availability of its Straw-Mango and Slam Punch sports drink that are joining its original Citrus Grind flavor that’s becoming a hit with drinkers.
Already available in dozens of South Florida independent retailers and select sports outlets such as the popular Gleneagles Golf Club located in Twinsburg, Ohio, Alley Oop™ is the first of several better-for-you beverages to be introduced by Youthtopia as better-for-you alternatives for today’s kids, tweens, teens and young adults seeking a great tasting, vitamin loaded hydration drink.
Alley Oop™ is designed for active youth, teens and young adults 10-24 years old. Developed by a health and fitness inspired Ophthalmologist, Alley Oop™ is low-calorie, low-sugar, caffeine-free, Gluten-free, vitamin enhanced and formulated to naturally hydrate and replenish electrolytes lost during regular and aggressive activities. All Youthtopia™ products are specifically created to provide healthy and naturally safe energy and to support the demand for beverage options that help address the growing incidence of childhood obesity and diabetes.
“We are making every effort to make all of our products special…From the better-for-you benefits they deliver to the flavors we bring to market,” said Youthtopia™ Beverage’s creator and founder, Dr. Brenda Faye Jones. “The feedback we are receiving from everyone who has tasted the new Straw-Mango and Slam Punch flavors is extraordinary and we think we have a real hit on our hands that will meet the health and taste requirements of our consumers and anyone looking for a great tasting hydration beverage that delivers on function.”
Alley Oop™ is the first beverage introduced by Youthtopia™ Beverages and its first flavor was Citrus Grind. With only 40 calories per 16oz. serving, 10 grams of sugar, vitamins including calcium, vitamin D, multiple B vitamins, all natural flavors and no preservatives or caffeine, the sports drink provides a truly better way to hydrate and as an energy-providing alternative. Now, with the expansion of the brand’s flavor profile, youths and teens will now have beverage options that provide great taste and true function.
Each bottle is expected to sell at retail for $1.99 to $2.29. Alley Oop™ and other Youthtopia™ Beverages are being methodically introduced first in South Florida and the Southeast, and other strategic locations across the country. Additionally, Youthtopia™ Beverages is dedicated to drawing attention for its brands through today’s new marketing including social media and video, active promotions with gaming and music partners and through other methods that reflect the culture of today’s youth. Marketing partners should be particularly pleased that Youthtopia™ Beverages will be supporting its products at retail through its proprietary social network web site and via its Internet radio station where young visitors can give “shout outs” to their friends and teams, share sports scores and be interviewed. Youthtopia will have a radio presence at www.youthtopiabevs.com, Live365.com and its mobile App, Roku, Tivo and will be coming soon to iTunes. Visitors can also upload videos of their teams and winning plays and interact with other young people and athletes across the nation at the web site. The Alley Oop™ radio station will be available for use on smart phones and tablets. Android and iPhone apps are expected soon.
About Youthtopia™ Beverage Brands
Youthtopia, LLC The health and wellness of today’s youth and teens are at the heart of Youthtopia™ Beverages. Founded by a health and fitness inspired Ophthalmologist, Youthtopia’s mission is to provide energizing, healthy and great-tasting beverages that are designed to promote an active lifestyle and fight diabetes and obesity. With more health and wellness issues facing America’s youth, including childhood obesity, digestive disorders, heart and circulatory illnesses, respiratory problems and type 2 diabetes, many of these ailments are linked to a poor diet that’s fueled by a lack of healthy beverage options.
All Youthtopia product lines are designed to provide parents and youth with healthful, delicious beverage options. The company’s goal is to educate, activate and naturally hydrate young people through our products and our marketing methods that send the right messages through the right channels that reach our target audiences. Youthtopia aims to cultivate a new culture of youths that are empowered with smart beverage options that combine health, great taste and fun! For more information about Youthtopia™ Beverage and its products, visit www.youthtopiabevs.com or call 216-200-8306.
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