WASHINGTON — America’s non-alcoholic beverage industry applauds First LadyMichelle Obama’s common-sense efforts to strengthen school wellness policies, including support for aligning food and beverage signage in schools to reflect what is allowed under U.S. Department of Agriculture (USDA) regulations.
“Mrs. Obama’s efforts to continue to strengthen school wellness make sense for the well-being of our schoolchildren,” said ABA President and CEO Susan Neely. “Our industry helped lead the way with our voluntary national School Beverage Guidelines, which removed full-calorie soft drinks, cut beverage calories in schools nationwide by 90 percent, and set the stage for the USDA’s regulations that take effect in schools this July. Now, we look forward to working with the USDA on their proposed rule to align food and beverage signage in schools with the new regulations as the next logical next step.”
The beverage industry – whose leading companies include The Coca-Cola Company, Dr Pepper Snapple Group and PepsiCo – has long been committed to the health and wellness of Americans. These efforts are having a real and lasting impact:
To learn more about all the ways that our industry is innovating and supporting all of its consumers, visit DeliveringChoices.org.
About The American Beverage Association
The American Beverage Association is the trade association representing the broad spectrum of companies that manufacture and distribute non-alcoholic beverages in the United States. For more information on ABA, please visit the association’s Web site atwww.ameribev.org or call the ABA communications team at (202) 463-6770.
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