American Premium Water Corp. Introduces L’Alpina Sparkling

l'alpinaDELRAY BEACH, Fla. — American Premium Water Corporation “APWC” (OTC PINK: HIPH) (PINKSHEETS: HIPH) www.americanpremiumwater.com is excited to provide the following update to the investment community and our shareholders. APWC today announces the expansion of its product portfolio with the introduction of L’Alpina Sparkling (bottled only in glass)! The L’Alpina water line of products is fast becoming a leading premium bottled water brand in the United States, and soon L’Alpina will be sold in Canada. L’Alpina Sparkling is a delicious and healthy sparkling water option for consumers looking to enjoy HIPH/alkaline water bottled in glass, thereby affording the numerous added health benefits over water bottled in plastic. Our new product L’Alpina Sparkling like ourL’Alpina Spring Water 7.3 pH, is free of calories, gluten, artificial colors and sweeteners. L’Alpina Spring Water 7.3pH (still) or L’Alpina Sparkling are perfect to enjoy with a meal, cocktail, a round of golf, while working out or any time of day. And remember,L’Alpina Water “It keeps you young”! The addition of our new L’Alpina Sparkling is largely due to consumer demand and the demand from our retailers. Furthermore, APWC felt it prudent to offer an option that meets the overall consumer trend, which shows a shift away from sugary soft drinks and bottled water in plastic. According to Ipsos, www.ipsos.com, more than one-third of U.S. consumers are cutting back on soda consumption and many are doing so in order to be healthier and decrease sugar and calorie intake.

APWC feels highly confident that the L’Alpina brand will capture a good deal of the shifting market and better take advantage of the shifting consumer trend with the addition of APWC’s newest product, L’Alpina Sparkling. APWC feels that the addition of L’Alpina Sparkling may potentially result in an overall increase of sales of 200%. APWC welcomes our loyal consumers to purchase L’Alpina Sparkling athttp://www.americanpremiumwater.com/our-waters/springor at a retailer that carries L’Alpina Sparkling.

“With our recent launch of L’Alpina Sparkling, APWC believes that it is well placed to meet the continuously increasing consumer demand for healthier products as well the larger consumer shift in buying habits. APWC has yet again created a premium product that will appeal to people who are moving away from carbonated soft drinks and other sugary beverages toward HIPH/alkaline water as healthy hydration. L’Alpina Spring Water 7.3 pHand L’Alpina Sparkling waters are both bottled ONLY IN GLASS. APWC is not only committed to maintaining and growing shareholder value, we are also committed and taking proactive steps to encourage people in North America to make healthier beverage choices.” -Alfred Culbreth, Chief Executive Officer of American Premium Water Corporation.

IN CLOSING, PLEASE REVIEW SOME RELEVANT NEWS FROM MYSELF AND THE COMMUNITY THAT SUBSTANTIATES APWC’S MARKET AND DIRECTION:

“Water bottled in plastic will someday be a thing of the past.” – Alfred Culbreth, Chief Executive Officer of American Premium Water Corporation

San Francisco – Bans Sale of Bottled Water in plastic.

Harvard – Bans Sale of Bottled Water in Plastic
http://patriciarestrepo.com/trial/2014/05/27/harvard-students-vote-to-ban-bottled-water/

Loyola University Chicago – Bans Sale of Bottled Water in Plastic
http://www.luc.edu/sustainability/refill.shtml

Seattle – Bans Sale of Bottled Water in Plastic
http://www.huffingtonpost.com/2008/03/19/seattle-bans-sale-of-bott_n_92412.html

Maine – 4th Grader leads charge
http://bangordailynews.com/2014/07/09/living/scarborough-fourth-grader-leads-effort-to-ban-bottled-water-in-school/

California – makes history 24 hours ago!
http://www.salon.com/2014/09/30/california_makes_history_by_banning_plastic_bags_heres_what_we_should_take_on_next/