WAT-AAH!, one of the fastest-growing brands of functional bottled water, announced today a marketing and long-term equity partnership with pop superstar Ariana Grande. In her first endorsement deal, the multiplatinum recording artist will join WAT-AAH! as an equity holder and partner.
“Living a healthy lifestyle is so important to me, and this is one of the reasons I chose to partner with WAT-AAH!,” Ariana said. “My fans are my everything and, because of this, I could only endorse something I believe in. Also, I love drinking water and I want to inspire my fans to do the same. Now as a partner in the company, I am excited to share WAT-AAH! with everyone!”
Ariana will be the face of WAT-AAH!’s newest marketing strategy, “OWN YOUR FUTURE,” which highlights healthy hydration as a core part of empowering kids and teens to take charge of their health and future. The multi-million dollar advertising campaign will be handled by WAT-AAH!’s agency of record Berlin Cameron United, the former ad agency for Coca-Cola, VitaminWater and Dasani.
“Kids today respond to messages and people that are authentic and genuine. This is why we partnered with Ariana,” said Rose Cameron CEO/Founder of WAT-AAH!. “To us, Ariana perfectly symbolizes ‘OWN YOUR FUTURE.’ She is entirely her own creation. Her determination, creativity, business savvy, and mastery of social media has landed her at the top of her profession inspiring millions of kids and teens worldwide.”
WAT-AAH! is a line of functional water available in both still and sparkling varieties and is free of sugar or sweeteners. Since its founding in 2008, WAT-AAH! has experienced a compound average annual growth rate of over 220 percent. The brand’s success can be attributed to its timely mission of championing children’s health, including the annual Move Your Body initiative and Taking Back the Streets campaign, both in support of the First Lady Michelle Obama’s health agenda.
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WAT-AAH! is a brand of water targeted to kids and teens. Since 2008, WAT-AAH!’s mission has been to make water undeniably cool and desirable among kids and teens. With its iconic logo, a boy screaming “Drink WAT-AAH!,” the brand has successfully competed against sodas and sugary drinks for kids’ attention and is leading them to embrace a healthy and active lifestyle. WAT-AAH! has been successful in the marketplace, ranking among the top 10 in its category. WAT-AAH! continues to reach millions of kids and teens through its distribution in schools and major supermarkets including: Kroger and its banners (Dillons, Fred Meyer, Fry’s, King Soopers, QFC, Ralph’s and Smith’s), Walmart Neighborhood Markets, AHOLD (Stop & Shop, Giant-Landover, Giant-Carlisle and Martin’s), Delhaize America (Hannaford and Sweetbay), Wegmans, Harris Teeter, Ingles, ACME, Shaw’s, Giant Eagle, Albertsons, ShopRite, Whole Foods Markets and many others. To learn more, visit wat-aah.com.
ABOUT ARIANA GRANDE:
ARIANA GRANDE first landed at the top with her first full-length album for Republic Records, Yours Truly, which included the double-platinum hit “The Way.” The album debuted at #1 on the Billboard Top 200, Billboard Digital Albums Chart, and iTunes Overall Albums Chart. The first single from her sophomore album, “Problem” featuring Iggy Azalea, saw her become the “youngest woman to debut with over 400K sold first-week”. The platinum smash debuted at #1 in 65 countries, topping the iTunes Overall Top Songs and Pop Songs charts for four weeks. In 2014, she also became the first woman in history and the first artist since Michael Jackson to simultaneously have three songs in the Top 6 of the Digital Songs Chart. Grande has also been named “Best New Artist” at the American Music Awards in 2013, “Favorite Breakout Artist” at the People’s Choice Awards 2014, the “Young Influencer Award” at the iHeartRadio Music Awards, as well as “Choice Female Artist” and “Choice Single” for “Problem” at the 2014 Teen Choice Awards.