Big Red Dials Up Smartphone Promotion

AUSTIN, Texas — Big Red Inc., America’s original and best-selling red soda, is ringing in the New Year right by sponsoring an offer as unique as its iconic sweet, smooth soda. Starting this week, specially marked Big Red packages will direct consumers to BigRedPhones.com where they will be offered a free Android™ Smartphone, new 2-year activation required.

“Big Red has a very loyal, engaged fan base, and this is our way of offering a unique reward,” says Thomas Oh, SVP of Marketing at Big Red, Inc. “We’re excited to kick off 2014 by giving our consumers the opportunity to stay even more connected with a free Smartphone offer.”

During the promotion, specially marked bottles of Big Red, Big Red Zero, and Big Blue 20 ounce and 2 liters will contain under-the-cap codes that consumers can enter at BigRedPhones.com to redeem an Android-powered Smartphone offer. Not only will consumers have the ability to choose from a wide variety of the latest and greatest Smartphones, but also have a couple options for service providers, making this one sweet deal to truly dial into.

Big Red’s Smartphone offer will kick off January 1 and runs through March 31, 2014.

*Offer is available to U.S. customers only and offered only while supplies last. Offer requires a new qualifying two-year agreement. Restrictions apply. Please see BigRedPhones.com for complete offer rules and information.

About Big Red 

Big Red, Inc. is one of the top 10 beverage companies in North America with a history dating back to 1937. Along with Big Red®, recognized as the number-one selling red soda, Big Red, Inc. also markets beverage brands Big Red Zero®, Big Blue®, Big Peach®, Big Pineapple®, NuGrape®, and Nesbitt’s® products. Distributed widely throughout the Dr. Pepper Snapple Group, Independent Bottlers and Pepsi Beverages Company, consumers across the country enjoy Big Red, Inc.’s beverages.