Boca Raton, FL (December 4, 2014) – Celsius Holdings, Inc., (Other OTC: CELH) the creator and marketer of Celsius®, the world’s first Negative Calorie beverage backed by clinical science, along with its distribution partner LATCO BEVERAGES, is excited to announce the launch of Celsius products in Brazil.
“With Emerson as a brand ambassador, LATCO BEVERAGES as a distribution partner and Brazil being featured on the world stage with the upcoming 2016 Summer Olympics, we could not be more thrilled to be launching within the Brazilian market,” stated Gerry David, CEO, Celsius Holdings. “Having the opportunity to launch our products in Brazil will give Celsius the opportunity to vastly expand consumer awareness across South America and throughout the world.”
The launch of the distribution was unveiled at a press conference held at the Renaissance Hotel in São Paulo on November 25th with distribution partner LATCO BEVERAGES and brand ambassador Emerson Fittipaldi. Fittipaldi, who became a worldwide and Brazilian Celsius brand ambassador in July 2014, is currently the only Brazilian member of the Laureus World Sports Academy, a “Who’s Who” association whose roster consists of 46 of the most respected and best living sporting figures from around the world. The Two Time Formula One World Champion and Two Time Indy 500 Race winner spoke about his belief in Celsius’ products and the benefits it will have to Brazilian consumers who want to achieve a healthy lifestyle as well as aspiring athletes who want to maintain and accelerate their transformation goals.
Also speaking at the press conference was Fabricio Zanferrari Rocha, Managing Director of LATCO BEVERAGES, who reiterated the emotional and product benefits of Celsius, including that Celsius is shown to burn calories, reduce body fat, energize metabolism, and provide lasting energy. “Celsius is a product with a unique concept in the world. Brazil has the second largest health club industry and São Paulo being the state with the largest number of the country’s fitness facilities, is the ideal place for the marketing of this unique, exclusive and innovativeproduct,” he says. “Sao Paulo is our pilot market, with expansion into the other States in the first quarter of 2015,” says Rocha. “We feel that these benefits, backed by Celsius’ numerous scientific clinical studies, will represent a new and enticing product category to our consumers,” added Rocha. “We look forward to helping Celsius become a household brand within the Brazilian health and fitness community through this launch.”
In addition to the press conference to promote Celsius’ Brazilian distribution, the brand held exhibitions at the FIA World Endurance Championship’s 6 Hours Le Mans of São Paulo race in the main pavilion, in a paddock area where major sponsors and guests sat during the race, as well as in Fittipaldi’s private lounge where he hosted 400 influential guests. During the race, which was broadcast around the world, Fittipaldi also drove for Ferrari for the first time in his career since a serious injury in 1996.
LATCO BEVERAGES’ Celsius distribution channels within their markets will include health clubs as well as all food and beverage points of sale. Their existing distribution network currently numbers over 100,000 locations.
Celsius is the world’s first and only negative calorie drink and is the go-to fitness beverage to incorporate into any weight loss regimen to help maximize results and accelerate transformation. In a University clinical study, participants who drank one Celsius per day experienced 93% greater fat loss as well as improved cardio fitness and endurance than the participants who had the placebo. Backed by multiple clinical studies, drinking Celsius before exercise has been proven to help burn up to 100 calories and more per serving, boost metabolism, reduce body fat, increase endurance and provides lasting clean energy. It comes in five delicious flavors, carbonated and non-carbonated, and also in powder stick packets that can be mixed with water. Celsius contains no sugar, no high fructose corn syrup, no aspartame, no artificial preservatives, flavors, or colors, and is low in sodium. Latco’s initial product will be a Raspberry Acai Green Tea Carbonated flavor made especially at Latco’s request.
About LATCO BEVERAGES :
LATCO BEVERAGES, founded in 1966, has a distinguished history as a leading provider of healthy and innovative beverage products across South America.
For more information, please visit www.latcoalimentos.com.br
About Celsius Holdings, Inc.
Celsius Holdings Inc. (OTC: CELH) is a science-based functional beverage company, founded in April 2004 to launch the world’s first negative calorie beverage. The evolution of the beverage market has evolved from high calorie to low calorie to zero calorie. Celsius® negative calorie beverage is unique worldwide and deeply rooted in science. The first clinical study was conducted in 2005. Six additional studies, including five from the University of Oklahoma, were conducted over the next five years. The studies validated the unique benefits Celsius provides to the consumer. For more information, please visit www.celsius.com.