MENDHAM, N.J. – CideRoad Organic Switchel, a maker of America’s Original Thirst Quencher, announced today that it will be debuting at Table 32 at the New Products on the Shelf Pavilion at the Specialty Food Association’s Summer Fancy Food Show in New York on June 29th through July 1st.
CideRoad Organic Switchel is a brand new entry into the refreshment beverage category. Its recipe is true to the roots that date back to the very earliest days of the United States. We refer to it as America’s Original Thirst Quencher.
CideRoad Founder Kevin Duffy says:
“We are excited to be launching CideRoad Organic Switchel at the Summer Fancy Food show. We are looking forward to having people experience our product. We like to say we’ll take your taste buds on a joy ride.”
Some say Switchel came from the Caribbean in the 1600’s, others say it kept our country’s Founding Fathers well hydrated while they crafted the Constitution in the unbearable heat of a Philadelphia summer.
Whatever the story, it comes from the past, which means it was skipped by the age of artificiality and high fructose whatever. It’s a drink that makes a statement. A conversation starter all its own. A curiously unique libation that has its roots in the basics of nature.
Kevin & Hilary Duffy the married founders of CideRoad Organic Switchel got the idea to start the company while literally driving down a “side road” in an old New England town.
“We stopped for lunch and the place had Switchel on the menu. After that first unforgettable inaugural swig we were inspired and decided to develop our own blend and share it with friends, and now the world.”
CideRoad will have all three launch flavors available for tasting at Table 32 in the New Products on the Shelf Pavilion at the Summer Fancy Food Show. The flavors are Original, Cherry and Blueberry. All CideRoad Organic Switchel products are certified organic by the USDA and made with only quality ingredients including: Organic Vermont Maple syrup, Organic Apple Cider Vinegar, and Organic Ginger Juice.
Cide Road is represented by Cascadia Managing Brands.
About CideRoad Organic Switchel
CideRoad Organic Switchel is the New Jersey-based maker of America’s Original Thirst Quencher, Switchel. The company currently produces three flavors of Switchel including the Original Maple and Ginger along with Cherry and Blueberry. CideRoad Organic Switchel is Certified Organic and currently available in 14 ounce proprietary glass bottles.