Cytosport to Relaunch Grant Program for High School Athletes

muscle milk logoBENICIA, Calif. — CytoSport, Inc., owner of the MUSCLE MILK® brand, announced today that the MUSCLE MILK® Recovery Grant Program will be re-launched and will provide up to $250,000 in grants to help rebuild and revitalize high school athletic programs around the country that demonstrate a financial need.  Submissions for high school programs will be accepted at through Nov. 30, 2014.  In the last two years, CytoSport, Inc. has provided $500,000 to 44 high school athletic programs in need.

“We were so moved by the stories that have been told in the last two years, and we’re excited to see the difference these grants make in local athletic programs for student-athletes,” said Nikki Brown, chief marketing officer at CytoSport, Inc.  “High school athletic programs provide foundational development for student-athletes in and out of competition, and the MUSCLE MILK® Recovery Grant Program is a great way we can provide financial resources to programs in need in local communities around the country.”

Grants will be awarded up to $25,000 per submission to programs that show a financial hardship outlined in the application process.  Applicants must be at least 14 years old and can nominate the high school at www.musclemilkrecoverygrant.comwhere they will be required to submit a written statement outlining their program’s needs, provide photos that support their request and will have the option to upload a video link to help further tell their story.

Applications will be accepted through Nov. 30, 2014 and recipient programs will be selected in early 2015. High school teams that received a grant from last year’s applications will not be eligible for another grant, but all other applicants are encouraged to apply again.

For more information on the MUSCLE MILK® Recovery Grant Program, please

About the MUSCLE MILK® brand
MUSCLE MILK® Ready-to-Drink products are a protein-enhanced functional beverage that help promote workout recovery, lean muscle growth and sustained energy. MUSCLE MILK® products take the guesswork out of high performance nutrition, delivering a precision protein blend, complex carbohydrates, lean lipids™and vitamins and minerals. CytoSport, Inc., the maker of MUSCLE MILK®beverages, is one of the largest sport nutrition companies in the United States and offers a complete line of protein-enhanced powders, shakes and bars. MUSCLE MILK® products were named Ready-to-Drink Beverage of the Year by, Best Functional Beverage and Beverage of the Year by BevNet and Company of the Year by Beverage Forum, presented by Beverage Marketing Corporation and Beverage World. CytoSport, Inc. was named one of CircleUp25’s2013 most innovative companies according to Forbes.  In 2014, Fast Company listed CytoSport, Inc. as one of the world’s top 10 most innovative companies in fitness.

SOURCE CytoSport, Inc.