DENVER — Hangover Joe’s Holding Corporation. (OTCQB: HJOE) The maker of “The Hangover Recovery Shot” and developers of an innovative state of the art proprietary “Git-R-Done-Energy Shot” with Git-R-Done Productions, Inc. and Larry the Cable Guy. The soft launch of “Git-R-Done Energy” has been a success and we have learned quite a few very promising things said Matt Veal CEO for Hangover Joe’s Inc.
The soft launch of “Git-R-Done Energy” and the relaunch of “The Hangover Recover Shot” started around August 1st and continued to the end of the 3rd quarter Sept 30th 2014. What we saw early on in stores is that the brand can hold its own when it is placed on counters and that the sell through around the country is very good. We have went into roughly 30 states and also many different demographics. Our best movement has been in high traffic c-stores. We refer to these as tier one stores as they pump gas and also serve food etc. We also fared well in tier two stores that are more rural than urban with traffic not as high as tier 1 stores and may or may not have fuel. We’ve also even seen movement in tier 3 stores that are smaller such as bodega type markets that don’t sell fuel. Over this short time period we’ve gained good data and have learned quite a bit. Most c-store owners and distributors have given us positive feedback that Git-R-Done Energy has excellent branding and seems to resonate well both with consumers and retailers.
Michael Jaynes, co-founder and chairman of the board of HJOE added, we’ve also done some sampling and a few free fills which was positive as we have compiled data during the soft launch. We will be showing our products this week at the NACS (National Association of Convenience Stores) show in Las Vegas in booth number 618 in the Candy section of the show. This will be the official launch of “Git-R-Done Energy” and we are proud to showcase this exciting new product to convenience store owners, buyers and beverage distributors.
Shawn Adamson, co-founder and head of marketing, stated I am very pleased at the data and what we have learned so far and we will be sharing this with buyers and distributors as well as the beverage media at the NACS show in Las Vegas this week. We really didn’t have any advertising out there besides our social media and our partner Larry the Cable Guy blasting the introduction of the new product out to the millions of fans in the Git-R-Done army, so the positive data we’ve learned tells us we have a winner with this healthy energy drink. As we put it on more and more counters even with limited marketing and advertising we still saw promising sell through. We also supplied Git-R-Done Energy to over 100 stores across Canada and it sold very well in Canada. We have a large Canadian distributor who at the end of the month will show it in Calgary at their version of the NACS show. Our Canadian distributor has informed us that large chains in Canada have already shown interest to bring the brand in nationwide in 2015, so we will be launching in Canada after the first or the year. It’s exciting to get our Git-R-Done Energy brand moving and to also get the Hangover Recovery shot relaunched. We also want to report that we will have advertising hitting in 2 of the nation’s largest beverage magazines and c-store magazines over the next three months to expose us to more and more store owners and distributors where they can learn about our brand. It is our belief that our brands are only going to continue to grow and so is the company.
We have plans to do more productions runs in the near future for both Git-R-Done Energy and The Hangover Recovery Shot as soon as the NACS show is over and we have good projections for the fall and first quarter of 2015. We have a lot of hard work ahead of us and we are going to continue to do more marketing and trade shows and advertising as we launch the brand on a much larger scale going forward. Our company has fought hard to overcome things that were beyond our control and though we knew it wouldn’t be easy to do, we are achieving what needs to be done to move the company forward. We want to reach out to the believers, shareholders, investors, distributors, brokers, sales reps and to our partner Larry the Cable Guy and thank each of you for your support and belief. We are going to Git-R-Done for HJOE one store at a time, one counter at a time, and one customer at a time. Rome wasn’t built in a day and we know we have a lot more hard work to do to see this company rise to its full potential. We look forward to the hard work in front of us and fully intend to Git-R-Done.
About Hangover Joe’s Holding Corporation
Hangover Joe’s is the exclusive producer of “The Hangover” Recovery Shot, and one of the nation’s top selling anti-hangover recover drink & hangover recovery shot. Git-R-Done-Energy is an officially licensed product of Git-R-Done Productions, Inc and Larry the Cable Guy and is a healthy energy drink. Visit our website at www.GitRDoneEnergy.com and www.hangoverjoes.com https://www.facebook.com/GitRDoneEnergy https://www.facebook.com/hangoverrecovery and on twitter @GitRDoneEnergy. @TheHangoverShot
On July 25, 2012, Hangover Joe’s became a publicly traded company and is trading on the OTCBB as HJOE. For more information, visit www.hangoverjoes.com, or check us out on Facebook and YouTube.