SEATTLE–(BUSINESS WIRE)–Jones Soda Co. (OTCQB: JSDA), a leading premium beverage company known for its customer-designed packaging, today announced the Grand Prize Winner of its second annual “Jonesin’ for a Fiat 500” summer photo contest as Christopher Kollmann from Fallston, Maryland. Christopher will take home the Grand Prize, which includes a brand new Fiat 500, a one-year supply of Jones Stripped, surf lessons with professional surfer and Jones team rider Brianna Cope, a GoPro Hero 4 Camera and to top it off, the winning photo will be featured on bottles of Jones Stripped throughout North America in 2015.
The 21-week photo contest required contestants to submit photos or “selfies”, which could include images of the Fiat 500 or Jones Stripped, with the goal to raise awareness of each of FIAT’s and Jones’ product lines. During the course of the contest, over 20,000 entries were submitted from the United States and Canada. The winning photo was chosen by a panel of judges from Jones Soda and the FIAT brand.
Continuing on the success of the partnership that was created in 2013, Jones Soda and FIAT collaborated on various initiatives throughout the year, including event sponsorships like the US Open of Surf, providing FIAT customers Limited Edition sets of FIAT branded Jones Stripped and giveaways of other fun co-branded merchandise.
“This year’s photo contest and partnership with the FIAT brand exceeded all of our expectations. We doubled the amount of entries over last year, engaging so many more people through each of our social media channels,” stated Jones Soda CEO Jennifer Cue. “Working with the FIAT brand and their highly passionate team continues to show us that our brands are similar in so many ways…fun, unique, colorful and independent. We look forward to continuing our growth and expansion of the Jones/FIAT partnership into 2015 and beyond.”
“Creativity and self-expression are at the very core of the FIAT brand,” said Jason Stoicevich, Vice President FIAT Brand, FCA – North America. “Partnerships like this one play to our strengths. They inspire our customers and provide a platform for them to have fun and showcase that they can be as unique and imaginative as our Fiat 500.”
About FIAT Brand
The FIAT brand stands for discovery through passionate self-expression. That philosophy is embodied by the iconic Fiat 500 or Cinquecento – a small car that lives big. Italian at heart and rooted in a rich heritage, the 500 is sold in more than 100 countries around the world and is synonymous with modern, simple design blending form, function, technology and a pride of ownership that is genuine.
In North America, the Fiat 500 was introduced in March 2011 and was soon followed by the Fiat 500c (Cabrio), the high-performance Fiat 500 Abarth and Abarth Cabrio, the fully electric Fiat 500e and the five-passenger Fiat 500L. The FIAT brand continues to expand with the introduction of the Fiat 500X, an all-new crossover that combines Italian style with functionality, performance and all-wheel-drive confidence. The all-new Fiat 500X will arrive in FIAT studios in the second quarter of 2015.
About Jones Stripped
Jones Stripped is sweetened with a proprietary blend of natural sweeteners including pure cane sugar, organic agave syrup and stevia, and each 12-ounce bottle contains 30 calories, eight grams of sugar and comes in 6 delicious natural flavors: Cherry, Green Apple, Orange Mango, Lemon Lime, Huckleberry and Chipotle Pineapple.
About Jones Soda Co.
Headquartered in Seattle, Washington, Jones Soda Co.® (OTCQB: JSDA) markets and distributes premium beverages under Jones® Soda, Jones Zilch®, Jones Stripped™ and Jones Sparkling Water brands and sells through its distribution network in markets primarily across North America. A leader in the premium soda category, Jones is known for its variety of flavors and innovative labeling technique that incorporates always-changing photos sent in from its consumers. Jones Soda is sold through traditional beverage retailers. For more information, visit www.jonessoda.com orwww.myjones.com.