Eternal Beverages, a premium water manufacturer, announced Thursday that it has reached a distribution agreement with Tempe, Ariz.-based Kalil Bottling Company, according to a release.
The deal secures distribution for Eternal Water, which launched in 2008. Kalil’s distribution network covers the entire state of Arizona as well as parts of New Mexico, the El Paso region of Texas and the Durango region of Colorado.
The release states that Kalil recently sold its ownership of Glacéau’s Smartwater back to Coca-Cola, leaving a void for another premium water.
“We couldn’t be happier about this deal,” Karim Mashouf, the founder and CEO of Eternal Beverages, said in the release. “Eternal Water deserves to have mass distribution throughout the nation, and I believe there is no better starting point than Kalil.”
The full release is below:
WALNUT CREEK, Calif. — Today, Eternal Beverages Inc, which specializes in producing premium healthy beverages, announces that is has a Distribution deal with Kalil Bottling Co. for its Premium, Naturally Alkaline, Eternal Water Product. After 4 years in the market, Eternal Water has been distributed primarily in grocery channels serviced by natural food distributors. The company’s recent deal with Kalil Bottling Co. signifies a win in the ability to take the brand to more channels.
Of the company’s recent distribution deal with Kalil Botling Co., Eternal Beverages Founder and CEO Karim Mashouf says, “We couldn’t be happier about this deal. Eternal Water deserves to have mass distribution throughout the nation and I believe there is no better starting point than Kalil.”
Kalil Bottling Co. is an Arizona based distributer covering the entire state of Arizona as well as parts of New Mexico, the El Paso area of Texas and the Durango area of Colorado. Recently Kalil Bottling Co. sold its ownership of Smart Water back to Coke leaving an opening in their portfolio for another premium water. Of the recent partnership with Eternal, Kalil Bottling Co.’s Founder and CEO George Kalil says, “We are very excited about bringing on Eternal Water. I feel that Eternal has done a great job in positioning its water in the premium space. It’s unique package and natural source are what set’s it apart from the rest.”
About Eternal Beverages Inc
Eternal Beverages Inc. is a California based company that manufactures and brands it’s own premium water, Eternal Water. Founded in 2009, Eternal Water is the fastest growing premium bottled water in the nation.