CHARLOTTESVILLE, Va. — It’s been a brilliant beginning for the luscious new cold pressed juice beverage line out of Charlottesville, VA, and the outlook is … juicy! On September 3, Lumi Juice bursts into coolers at 160 Fresh Market stores nationwide, as the high-end chain’s exclusive cold pressed juice offering.
“We are thrilled to be chosen as The Fresh Market’s only cold pressed, high pressure processed juice!” says Hillary Lewis, Founder and C.E.O of Lumi Organics. “The Fresh Market provides high quality products and their selection of Lumi over the competition is a wonderful compliment to our brand.”
After only ten months in production, Lumi erupted onto the grocery market circuit throughout nine states in the Mid-Atlantic region. Today, The Fresh Market puts Lumi in 18 new states across the country. Lumi’s innovative small-batch line of pure organic fruit and vegetable juices is changing the way America drinks. Each 16oz. bottle contains a whopping two pounds of organic produce, cold pressed and high pressure treated to retain its flavor and nutritional integrity. Lumi starts with whole organic produce, which is then introduced to a hydraulic press that renders pure, matchless juice. This small-batch process mines the juice’s nutrients and flavor profiles to give it that all-natural zip only otherwise experienced from a whole fruit or vegetable. Lumi is just 100% juice: no water, no concentrates, no additives.
For Lewis, spreading the Lumi love just got a whole lot more attainable.
Founded in 2013 in Charlottesville, VA, Lumi, which stands for “Love yoU, Mean It” crafts organic, cold pressed, high pressure processed beverages. High Pressure Processing uses extreme water pressure, not heat to preserve nutrients and flavor. Every beverage is made in Lumi’s fully integrated manufacturing facility with only fresh produce, no additives, no heat pasteurization, & 100% Love. So that people can live a healthier lifestyle – even while on the go. Lumi is available in The Fresh Market’s 160 stores across the United States, Whole Foods Mid-Atlantic, Safeway East, Fresh Direct, and small grocery and coffee stores. For more information please visit www.LumiJuice.com
The Fresh Market, Inc.: (NASDAQ: TFM)
Founded in 1982, The Fresh Market, Inc. is a specialty grocery retailer focused on providing high-quality products in a unique and inviting atmosphere with a high level of customer service. The company currently operates 160 stores in 26 states across the U.S. The Fresh Market is an equal opportunity employer. For more information, please visit www.thefreshmarket.com