PURCHASE, N.Y. ‚ÄĒ¬ Mountain Dew¬†today announced that¬†Salt Lake City¬†resident¬†Nathan Balli¬†was selected as the first Green Label Studios: Open Call winner.
Open Call is a first-of-its-kind project for content creators of all genres ‚Äď including music, art, style and action sports. Balli’s project “Authenticity is Everything,” earned the grand prize of a¬†$250,000¬†production grant and mentorship with Robert Rodriguez, acclaimed filmmaker and founder of El Rey Network, and Roberto Orci, co-creator and executive producer of “Matador,” a new original action series currently airing on Rodriguez’s new English-language cable channel.
Hundreds of video submissions from across the country were received fromMarch 12 to April 25¬†and were narrowed down to nine finalists, all of whom received¬†$10,000¬†production grants to create content for Mountain Dew. The finalists presented their work at an exclusive screening event where Balli’s submission was chosen by panelists including¬†Simon Lowden, chief marketing officer, PepsiCo Americas Beverages,¬†Barry Rosen, creative director, Direct Focus, and¬†Steve Berra, co-founder and co-owner of The Berrics.
“I am so grateful to have been selected as the first ever, Green Label Studios: Open Call winner,” said Balli. “To be recognized by such a prestigious panel of judges and to get the opportunity to be mentored by¬†Robert Rodriguez¬†andRoberto Orci¬†is a dream come true ‚Äď this whole experience has fueled my passion for content creation and I can’t wait to get back at it.”
Balli will use his grant money to create content for¬ Green-Label.com, a digital hub created by Mountain Dew and Complex Media, and the brand will continue to maintain relationships with each of the finalists for potential Mountain Dew and Green-Label.com content in the future.¬† The hub covers the voices and stories of today’s youth culture, providing an outlet for young people to showcase their creativity.
“We saw a tremendous amount of passion and some incredible content from all of the finalists, but Nathan’s project really stood out,” said¬†Greg Lyons, vice president of marketing, Mountain Dew. “We’re very excited to work with a game-changing content creator like Nathan and can’t wait to see what he’ll produce next.”
For more information on the Green Label Studios: Open Call program, visitwww.Green-Label.com¬†and join the conversation on Twitter using #OpenCall.
About Mountain Dew ¬
Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew¬ģ and Diet Mountain Dew¬ģ, the permanent DEW product line includes Mountain Dew Code Red¬ģ, Mountain Dew LiveWire¬ģ, Mountain Dew Throwback¬ģ, Mountain Dew Voltage¬ģ and Mountain Dew White Out¬ģ. For more information, check out¬ www.mountaindew.com,www.facebook.com/mountaindew¬†or follow on twitter¬ @mtn_dew.
PepsiCo is a global food and beverage leader with net revenues of more than¬†$65 billion¬†and a product portfolio that includes 22 brands that generate more than¬†$1 billion¬†each in annual retail sales. Our main businesses ‚Äď Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola ‚Äď make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit¬ www.pepsico.com.