SCOTTSDALE, Ariz., Jan. 6, 2014 /PRNewswire/ — Today, the Daily Mail UK reported three deaths were linked to energy drinks being mixed with alcohol. This is a dangerous combination and the only company creating a healthy alternative is Scottsdale, AZ based company NOHO, Inc. (OTCBB: DRNK) with NOHO Gold, a premium lifestyle beverage as well as a universal cocktail mixer.
“Consumers are starting to understand the dangers of energy drinks,” says Jay Grdina, CEO of NOHO. “After numerous deaths from energy drinks as a stand alone beverage and now new deaths directly linked to energy drinks mixed with alcohol, it’s just a matter of time before new regulations start to surface.”
NOHO Gold is in a category of its own as it’s a refreshing beverage with a sparkling, light-ginger flavor that is completely caffeine and energy ingredient free. Designed as a healthy mixer alternative, NOHO Gold allows alcohol consumers the ability to reap its benefits without the dreaded morning-after effects, whether one is a light drinker or leads a socially-active lifestyle. This is not something other mixers like caffeinated energy drinks provide as everyone knows the health risks that energy drinks pose when mixed with alcohol, those risks can be deadly.
“Why would anyone drink stimulants if they want to live a healthy lifestyle?” said Dr. David Galardi, one of the world’s leading pharmacists. “NOHO Gold represents the latest thinking that brings the body back into a natural balance, helping you boost your body naturally by supporting your use of carbohydrates, proteins and fats; all in a refreshing, safe and healthy drink.”
The highly sophisticated NOHO Gold was developed with two purposes in mind, to be the perfect sipper to help hydrate and enhance the body with vitamins and nutrients and as a premium universal mixer that mixes well with a multitude of alcoholic beverages. It also has a flavor profile that consumers like and that does not change the taste of your drink. Furthermore, it fortifies and helps the body prevent hangovers.
“As a club owner I am always on the lookout for the newest, hottest products and because NOHO is not an energy drink, we can feel good about offering it to our customers as a healthy alternative without sacrificing taste.” said Steve Masonheimer, owner of Fatty’s Bar in Boise, ID. “With NOHO, there’s no more worry about the risks associated with mixing energy drinks and alcohol. It tastes great and comes packed with vitalizing nutrients and pick me up without the all too common bitter aftertaste.”
NOHO has rapidly expanded over the past year. In September, they announced their national distribution deal with the nation’s leading distributor, Southern Wine & Spirits, and in December, NOHO revealed their expansion deal to distribute to all Light Group properties in Las Vegas and Miami.
About NOHO – Premium and Functional Lifestyle Beverage
Distributed by Dolce Bevuto, Inc., a wholly owned subsidiary of NOHO, Inc., NOHO “The Hangover Defense” 2 oz. shot and NOHO “Premium Lifestyle Beverage” Gold 8.4 oz. can, are category leaders and changing how consumers support their active and social lifestyles. The NOHO 2 oz. shot is the #1 selling hangover prevention shot on the market that helps you love your body by protecting it from the adverse effects of alcohol. NOHO comes in the form of a two shot combination, one shot to be taken prior to your first alcoholic beverage and one after your last, and is packed with essential nutrients and vitamins, and NO energy components making it just as healthy as it is reliable.