PURCHASE, N.Y. — #FUTBOLNOW – Pepsi today unveiled details of their superstar 2014 football squad, bringing together an unprecedented wealth of international talent to create one of the most jam packed, multi-talented and iconic lineups ever. 19 of the world’s greatest players, spanning five continents and nearly 20 countries, are uniting with Pepsi to inspire fans the world over to “Live For Now” in 2014.
Record breaking football superstar Leo Messi, Argentinian international striker Sergio Aguero and young British talent Jack Wilsherewill be joined by Brazilian defender David Luiz, prolific goal scorer Robin van Persie and Spanish great Sergio Ramos as part of the global Pepsi lineup. These super six will be bolstered by additional footballing greats from across the globe representing their home countries, including: Juan Guillermo Cuadrado (Colombia), Clint Dempsey (USA), Tarik Elyounoussi (Norway), Maynor Figueroa(Honduras), Mario Gomez (Germany), Vincent Kompany (Belgium), Kemar Lawrence (Jamaica), Victor Moses (Nigeria), Peter Osaze Odemwingie (Nigeria), Oribe Peralta (Mexico), Andriy Pyatov (Ukraine), Mohamed Salah (Egypt) and Gylfi Por Sigurosson (Iceland).
“Football has been my passion since I was a little boy and it’s certainly one of the things I live for now. I am so proud to be partnering with Pepsi again and representing the brand globally as part of this star-studded team,” says four-time player of the year and Argentinian captain Leo Messi.
Earlier today the Pepsi players took to social media to unveil the entire roster in an exciting digital relay that reached fans across the globe.
David Luiz, Premier League player for Chelsea and vice-captain for Brazil’s national team, comments: “I’m excited to be teaming up with Pepsi and proud to be part of such a great team. For me, playing football is about making the most of every second on the pitch and showing your love and character for the game – and for the fans. I can’t wait to join fans from across the world and celebrate football.”
The global player announcement also kicked off a series of exciting year-long activities as part of the 2014 Pepsi Football campaign. Not only will the players star in Pepsi’s global television commercial released later in the year, a selection of the players will also be featured on limited edition, eye-catching packaging and point of sale across the globe, designed to bring to life their flair and enthusiasm for the game. Special commemorative packaging featuring the global Pepsi players will start appearing in market in March, while integrations with music, art, digital, interactive experiences and additional special products will be unveiled throughout the year. Throughout the years, football has been a strong driver of growth for PepsiCo, with both its global beverages and snacks brands activating robust programs in 2014.
Kristin Patrick, Pepsi Global Chief Marketing Officer, PepsiCo Global Beverages Group comments: “Pepsi has had a tremendous relationship with football, going back nearly 15 years. For this, our latest incarnation, we’ve brought together our most impressive Pepsi football roster yet, comprised of players who truly embody our brand spirit and excite and electrify us every time they step on the pitch. Our players know how to live for the moment, and throughout the year we’ll be collaborating with them to bring our fans exciting and engaging content, products and experiences – bringing fans closer to the game they love.”
For more information on Live For Now visit www.Pepsi.com.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.