PURCHASE, N.Y., Sept. 11, 2014 /PRNewswire/ — PepsiCo today announced a “Purple On!” campaign against bullying. The campaign supports GLAAD’s annual Spirit Day on October 16, which inspires millions of Americans to wear purple to take a united stand against bullying and show support for lesbian, gay, bisexual and transgender (LGBT) youth. PepsiCo is the official food and beverage sponsor for Spirit Day.
“PepsiCo is deeply committed to building a workplace environment where all of our associates can bring their whole selves to work and are empowered to reach their full potential,” said PepsiCo Chairman and CEO Indra Nooyi. “That’s why we are pleased to partner with GLAAD in support of Spirit Day, which fosters a spirit of inclusion in our communities.”
“PepsiCo leads by example and is a true ally of the LGBT community and our organization,” said GLAAD President and CEO Sarah Kate Ellis.
As part of the campaign, PepsiCo is encouraging its employees to wear purple on Spirit Day and to share with their family members, friends and communities GLAAD’s anti-bullying messages and resources. This content, designed for educators, parents and students, is available at http://glaad.org/spiritday. PepsiCo also is activating a social media campaign using the hashtags #SpiritDay and #PurpleOn.
Additionally, Patrick McLaughlin, Senior Vice President of Human Resources for PepsiCo’s Frito-Lay North America Division, will be among the speakers at GLAAD’s 2014 Game Changers! Gala in San Francisco on September 13.
Spirit Day coincides with the Gay, Lesbian & Straight Education Network’s (GLSEN) “Ally Week” as well as National Bullying Prevention Month. According to GLSEN’s 2011 National School Climate Survey, 63.5 percent of LGBT students reported feeling unsafe at school because of their sexual orientation; 43.9 percent, because of their gender expression. GLSEN also reported that 81.9 percent of LGBT students reported being verbally harassed because of their sexual orientation; 63.9 percent, because of their gender expression.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
GLAAD rewrites the script for LGBT equality. As a dynamic media force, GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to positive change. GLAAD protects all that has been accomplished and creates a world where everyone can live the life they love.