The Most Popular Beverages Breakdown
Statistical analysis publication Five Thirty Eight took a look at a National Health and Nutrition Examination Survey to get the scoop on what beverages Americans are drinking most frequently and when they’re drinking them. Unsurprisingly, tap water and bottled water occupied the number one and two spots by a wide margin, with milk, coffee and sodas rounding out the top the five.
Regarding the timing of consumption, the survey found that most Americans enjoy their coffee between 7:00 AM and 9:00 AM, while soda sees a relatively even pattern of consumption throughout the afternoon and evening, with the exception of a bump during lunchtime hours.
San Francisco Seeks to Boost Its Food and Beverage Economy
The San Francisco Business Times is reporting that the city is taking measures to improve the climate of its food and beverage industry. Citing a significant decrease of employment in the sector and shrinkage in production since 1990, San Francisco has issued a report on how to address these issues and grow business. The report is a collaboration between food and beverage companies, city planners, and the Office of Workforce and Economic Development.
One of the first measures taken has been the appointment of a food and beverage liaison to help facilitate the regulatory process for businesses. Two similar appointments are expected to take place in the near future.
“Having a strategy to report this is just the beginning,” said Todd Rufo, Director of the San Francisco Office of Economic and Workforce Development. “We’re out of the gate and already focused on implementing the recommendations.”
Gatorade and Powerade’s #Crampgate Feud Picks Up Where it Left Off
LeBron James’ Cleveland homecoming was soured by his Cavaliers’ 95-90 loss to the New York Knicks on October 30. The loss also opened up old wounds for James related to last year’s infamous “Cramp Game”, when Gatorade took shots at Powerade on Twitter, crediting the cramp to the NBA star’s use of their product. At last week’s season opener, however, a Cleveland Cavaliers employee was seen pouring Gatorade into a Powerade bottle. In a powerful show of restraint, Powerade has yet to blame the recent Cavs loss on their competitor.
Kohana Coffee Ranks No. 6 On List of Fast-Growing Beverage Companies
With a three-year growth rate of 2,417-percent, entrepreneur Victoria Lynden’s Kohana Coffee landed on Inc.’s Top 10 fastest-growing food and beverage companies list. Currently, the Austin, Texas-based company sells coffee beans, liquid cold-brew coffee concentrate and a ready-to-drink cold-brew coffee. Kohana Coffee saw $2.8 million in revenue last year. Quest protein bars, out of El Segundo, Calif. landed at no. 1 on the list with a three-year-growth rate of 57,347 percent.
The Implications of Berkeley’s New Soda Tax
Forbes is calling the nation’s first soda tax a “scary precedent for the food industry.” Measure D, which will impose a 1-cent-per-ounce tax on sugary beverages, was approved by Alameda County voters Tuesday with a whopping 75 percent of the vote. Forbes’ examination of the implications of this bill contends that more research is needed to quantify the impact of such measures in people’s decision to explore healthier food and beverage options. The article also likens the campaign to tax Big Soda to the marketing strategy used to fight tobacco.
Whole Foods’ Competition Stiffens
As Americans becoming increasingly obsessed with organic products, the country’s longest reigning organic grocer, Whole Foods, is facing stiffer competition than ever before. As a result, Whole Foods is planning on renovating about 70 percent of its locations in the hope that it will lead to increased sales and expanding its rewards program to most of its locations by next fall, according to The Washington Post. The company’s reputation for expensive pricing is also becoming a challenge, the Post noted, as more and more options are now available to health-conscious consumers.